iPad ‘hoopla’ falls flat: study
p2pnet view P2P | Advertising:- Apple is still taking a hammering over its new iPad computer.
“Criticism of the iPad centred on the following features – or lack of them,” said Britain’s Daily Mail recently, ie:
- No multitasking
- No camera
- No Flash
- Touch keyboard
- Lack of input
- Closed applications
- Small screen
Not only but also, “Some female bloggers wryly commented probably didn’t have any women on its marketing team and ‘iTampon’ quickly became a cheeky trending topic on the micro-blogging site Twitter,” said the story, adding:
“A YouTube clip from 2006, now enjoying a fresh surge of popularity, shows the term ‘iPad’ has been ridiculed for years. In the comedy skit shown on the Fox TV channel, two women discuss an Apple period-maintenance device called the iPad.”
Now, a follow-up Retrevo Pulse study “indicates a failure to convince any new buyers to consider the iPad,” says the Retrevo blog, continuing Apple failed to “convince new buyers” and may also “have lost many potential buyers who now say they don’t think they need an Apple tablet computer”.
Say it ain’t SO !!!
Retrevo “asked consumers whether or not they had heard about the tablet before the tablet was introduced and again after the announcement,” it says, going on:
“The word definitely got out as the number of respondents saying they had heard about the tablet rose from 48% shortly before the announcement to over 80% after the media frenzy on January 27th.
“Unfortunately for Apple, the number if respondents saying they had heard about the tablet but were not interested in buying one, doubled from 25% before the announcement to over 50% following the announcement.”
Could the famed Jobs Reality Distortion Field be failing?
..… and identi.ca
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
taking a hammering – The Wonder that is iPad!, February 1, 2010
Daily Mail – You cannot be serious!, January 29, 2010
Retrevo Pulse – Apple iPad Hoopla Fails to Convince Buyers, February 5, 2010
Reality Distortion Field – The Steve Jobs Reality Distortion Field, May 12, 2009
Use free p2pnet newsfeeds for your site. Subscribe to p2pnet.net | | rss feed: http://p2pnet.net/feed
Net access blocked by government restrictions? Use Psiphon from the Citizen Lab at the University of Toronto. Go here for details.
February 8th, 2010 at 2:42 pm
I just bought my wife an Acer laptop with camera bulit in, multitasking, 4GB of ram and 250 GB harddrive for $488 plus tax (aprox total $535.00) less than a week ago also screen is 15.6 inches. that blows away a iPad by any imagination in my book. oooops i insulted Apple again
February 9th, 2010 at 1:19 am
I’m no fan of Windows, but this seems like it’s going to be a huge blunder for Apple, along with Newton, Pippin, and the G4 Cube. This new device doesn’t do anything their current products don’t (it’s essentially a larger version of the iPod Touch, which is fine for people who are into that sort of thing), and it certainly doesn’t have anything performance-wise that could possibly compete with a laptop. A tablet PC can do everything the iPad can do, and more, as long as you don’t have a problem with Windows.
February 9th, 2010 at 10:11 am
i’m not a fan of being relatively poor but the chances of me affording an iMac or a Mac anything are slim and none and slim just left town . . . windows is my choice by default
February 10th, 2010 at 10:47 am
I ride both sides of the fence. I own 2 windows based machines at home, use them for personal and production purposes. At work I use a macbook pro and an itouch. After seeing the iPad, I’ve affirmed I would never buy one. They are so gimp compared to anything else I have. Its an over sized itouch at this point. When they cover all the things listed at the beginning of the article, I might be interested. Apple really cut their own throats with this one i think. It should be called the iFlop.