p2pnet.net News:-  eWeek’s Andreas Pfeiffer has an interesting take on Apple’s mini Mac, or it is Mac mini?

Rather than aiming at a crowded market, Steve & Co could be trying to find a niche and grow it, he says, emphasising that iPod has shown this strategy can work, and work well.

“With the iPod, Apple has shown that it is capable of developing and capturing a significant market,” he remarks. “With the Mac mini, the company is trying to create a domino effect. At a price point that is identical to higher-end iPod models, many iPod customers might be interested in the Mac mini not as a personal computer but as an extension of the iPod.”

Pfeiffer also wonders if the mini might not be just the thing to restore Apple’s place in the publishing arena.

“In many publishing companies around the world, the Macintosh is slowly losing ground, not because production work is moved to Windows but because Apple has not had a serious low-end computer in many years,” he says.

“Most IT departments in larger companies avoid all-in-one machines such as the iMac because they are more difficult to manage and support than computers where the CPU and display are separate.)

“In its time, the Macintosh LC was extremely popular in publishing houses, because it was a perfect cheap computer for copy editors and writers. The Mac mini would perfectly fill that spot.”

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See:-
domino effect - What the Mac Mini Is and Is Not, eWeek, January 13, 2005

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