Where the sun don’t shine
p2pnet.net OT News:- British advertising watchdog the ASA (Advertising Standards Authority) received complaints from members of the public about an online travel agent’s print advertising.
According to the moans, the ads were, “too saucy,” says Silicon.com.
A poster with the slogan “Go where the sun does shine” was causing some of the trouble – because it featured the bottom half of a woman in a bikini, says the story, going on:
“Another had the tagline ‘forget sandcastles, play in the dunes’ with a photo of another bikini-clad woman’s breasts.”
The ASA concluded the poster, “was unlikely to cause serious or widespread offence, be regarded as demeaning to women or unsuitable for children or distract motorists,” states Silicon.com, “Although it recognised the poster would cause offence to Muslims when placed outside a mosque, the Authority considered that merely placing the poster near a place of worship did not automatically mean that it would cause serious or widespread offence,” the ASA said in its adjudication.”
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See:-
too saucy – Lastminute slammed by watchdog over smutty ads, January 20, 2005
