Chinese pop on iTunes
p2pnet.net News:- Apple has teamed up with one of the Big Four record label cartel members to tout Chinese pop on iTunes.
It and Universal Music are, “expanding their range to online music consumers by selling Chinese-language pop music for the first time in North America and Europe,” says Britain’s Financial Times.
“More than 1,000 tracks by top Chinese artists on the books of Universal, the world’s biggest record company, including Jacky Cheung, Kelly Chen, Hacken Lee and Alan Tam, will be available from Apple’s iTunes stores in 15 countries, including the US, UK and Canada.”
The launch will coincide with the Chinese lunar new year tomorrow and is aimed especially at the, “big overseas Chinese population, which has been able to access the music in physical form only through a limited number of specialist retailers,” says the story.
Think what you like about Apple, it’s marketing tricks are always spot on.
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See:-
15 countries – Universal and Apple sell Chinese pop online, Financial Times, February 6, 2005
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February 7th, 2005 at 10:54 pm
>Think what you like about Apple, it’s marketing tricks are always spot on.
“marketing tricks” is… tautology.
The idea and concept of marketing… you advertise a product supplied to a market that is in demand.
You make people feel they need and/or want it.
Whoever writes this garbage is a dickhead. Thats right – you.