11% of Americans own an iPod
p2pnet.net News:- iPod rulz, says the Pew Internet & American Life Project.
“We just got the results of the survey we took between January 13 and February 9 and for the first time asked a question to find out how many American adults have iPods or MP3 players,” it says.
The answer?
Eleven percent, or more than 22 million of people aged 18 and older, own an iPod and, ” It’s safe to say that there are several million more MP3 players owned in the teen world, but we did not survey teens in this poll,” states Pew.
Below are a few more results:
- Men are more likely to have iPods/MP3 players than women. Some 14% of men have the players, compared to 9% of women.
- Almost one in five (19%) of those under age 30 have iPods/MP3 players. Fully 14% of those ages 30-39 have them; and 14% of younger Baby Boomers (ages 40-48) have them.
- iPods/MP3 players are gadgets for the upscale. Fully a quarter (24%) of those who live in households earning more than $75,000 have them; 10% of those living in households earning $30,000 to $75,000 have them and 6% of those living in households earning less than $30,000 have them.
- Those who use the internet are four times as likely as non-internet users to have iPods/MP3 players, probably because internet users can get much of the music they enjoy online. Fully 15% of internet users have iPods/MP3 players, compared to 4% of non-internet users. And the more advanced the internet user, the more likely it is that he has an iPod/MP3 player. Those with six years or more of internet experience are twice as likely to have them as those who are relative internet newbies (those with less than three years experience).
- Broadband access is strongly associated with ownership of iPods/MP3 players. Some 23% of those with broadband at home have iPods/MP3 players, compared to 9% of those who have dialup connections. And those who have broadband access at home and at work, are the most likely of all to have iPods/MP3 players. Almost a third (31%) of those with broadband all around them have iPods/MP3 players.
- 16% of parents living with children under 18 in their home have iPods/MP3 players, compared to 9% of those who don’t have children living at home.
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February 15th, 2005 at 8:05 pm
3 Observations:
1.. obvious.. YAAY another free commercial for ipod (i’m not a hater i own one.. but seriously.. can there be any more hype?)
2.. if you consider the need which precipitates the purchase of one of these devices, you know for certain that that reflects more accurate filesharing statistics.. E.G. 22 million people over 18 engage in filesharing heavy enough to warrant ownership of a device capable of holding gigs and gigs of music at a time.
3.. give the people what they WANT (e.g. a not neutered, not drm ridden and actually capable device) and theyll be willing to pay through the nose. ($250-$600) when i last checked.
February 15th, 2005 at 8:29 pm
There are much better devices out there than iPods… its just this is all hype that continues its popularity… and its getting to apple’s head…
My $150 PDA can do WAY more than the iPod and has loads more features.
February 16th, 2005 at 5:02 pm
Interesting that the headline reads “iPod” but the statistic is for “iPod/MP3″ players. Not everyone wants that Apple crap, thank you very much!
February 18th, 2005 at 4:01 pm
yeah they do