New York Times gets About.com
p2pnet.net News:- The New York Times Company says it’s buying mega pop-up, frames site About Inc and its Web site, About.com, from Primedia Inc —
— for $410 million.
“Times Company officials said the acquisition would add a fast-growing, highly profitable Web site to the company’s portfolio and would increase the company’s revenue from the expanding online advertising business,” says the NYT.
By adding About’s 22 million monthly users to the Times Company’s 13 million monthly users – from The New York Times, The Boston Globe and more than 40 other Web sites – the company said it would have the 12th-largest presence on the Net.
“This scale is important as content companies compete for market share in readership and advertising,” says Martin A. Nisenholtz, the Times company’s new senior vp for digital operations.
The acquisition comes after the Times was, “among the losers in a bidding war in the fall for CBS MarketWatch, the financial news Web site,” says the NYT report.
“The site was acquired by Dow Jones & Company, publisher of The Wall Street Journal, for $519 million.”
Cost-per-click ads are the fastest-growing segment of online advertising,, the story states, quoting Peter Appert, a media analyst for Goldman Sachs, as saying, “The appeal of About is that it gets the NYT Company into the fastest-growing component of the advertising market place, and therefore it makes strategic sense.”
A p2pnet spokesman says he’s ready to listen to offers in the $4.10 range.
Something you think we should know? tips[at]p2pnet.net
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See:-
mega pop-up – The Times Company Acquires About.com for $410 Million, New York Times, February 18, 2005
February 18th, 2005 at 4:46 pm
QUOTE:
“A p2pnet spokesman says he’s ready to listen to offers in the $4.10 range.”
i’ll give you $4.25.
February 18th, 2005 at 6:35 pm
OK – we’re at $4.25. Anything above that?
heh
February 18th, 2005 at 7:14 pm
If we take a portion of the $410 million price based on the relative reach, that means that p2pnet is worth:
35
—– * 410,000,000 = $1.6 million
8,650
Not bad!
February 18th, 2005 at 7:41 pm
To me, it looks like one of those pages you reach when you mispell a URL.
February 19th, 2005 at 2:53 am
Have you ever been searching and accidentally landed on an about.com page and couldn’t get out of it again? Pop pop pop pop pop
February 19th, 2005 at 9:27 am
so Jon’s a millionaire?
No wonder the “please donate, we’re starving” page was taken down.
February 19th, 2005 at 3:27 pm
Nope, I use Konqueror or Firefox as my browser. I also use Linux as my operating system. Firefox and Konqueror are program with features that benefits the users, not the cartels. Those who use Windows and Internet Explorer will find a new enjoyment in using the Internet if they made the switch.
February 20th, 2005 at 7:13 am
sorry don’t know what your talking about I use <a href=”http://404Browser.com”>404Browser</a>