Keep it simple
p2pnet.net News:- Hollywood should stop looking for technical fixes for digital rights management (DRM) and concentrate on making copy protection systems easy to use, according to a panel of experts.
In a discussion at the RSA Conference in San Francisco examining how the movie industry could deal with piracy, there was agreement that DRM systems would never work unless they were upgradeable and simple to use.
“Our biggest challenge is not to come up with DRM technologies but to pick the most efficient ones,” said Andy Setos, president of technology at Fox Entertainment Group.
“This is measured by not getting in the way of the physical consumption of films. They must be reliable, not deny access routinely and not be too costly and cumbersome.”
If DRM systems were too restrictive the result might be to drive more people into piracy, according to Carter Laren, senior security architect at Cryptography Research.
“Content protection systems need to have a lot of flexibility so that you do not lock down usage rules that are viewed as draconian in five to 10 years,” he said.
“If you lock down a set of rules they will either be too lax or too strict. In the latter case that will drive people to piracy.”
The panellists noted that there is no way to protect films absolutely from pirates, but that the job is to make it so difficult that only the most dedicated crackers could steal content.
However, opinions differed on whether the industry should concentrate on professional pirates or those who just shared content with friends.
“If a pirate sends out a million copies of a film or a million people share a film with a friend, the end result is the same,” said Alan Bell, senior vice president of technology at Warner Brothers.
Raymond Blijd – fk2w
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See:-
deal with piracy - Hollywood urged to rethink DRM policy, February 21, 2005
February 22nd, 2005 at 6:08 am
“The panellists noted that there is no way to protect films absolutely from pirates, but that the job is to make it so difficult that only the most dedicated crackers could steal content.”
this is the way it works now.. copy protection is too difficult for the average person or even an informed user to circumvent in the majority of cases. The hard core dedicated crackers break the protection.. but these people keep forgetting that the internet and computers allow for the production and distribution of an automated program to do what the cracker did.. thus making the cracking of any copy protection no matter how difficult a matter of downloading a program and running it.
February 22nd, 2005 at 2:24 pm
Hollywood: Just live by these Silicon Valley ‘S’ values and you’ll sell a bundle while keeping the users happy.
1. Simplicity
2. Speedy
3. Secure
4. Scaleable
Is this really too much to ask of the obese Hollywood ego-centric, control hungry ‘S’chmuck CEO’s? Know your audience! They (customers) provide you with the 2nd and 3rd yachts and Rolls Royces. You cater to them nowadays. Technology now runs the show, and not all the laws like yesteryear. Lawyers just don’t work anymore when it comes to this. Things have changed! Get used to it and earn more money than you ever imagined! Does Darwin ring a bell? GET WITH IT!