3D movies: here to stay
p2pnet view Movies:- Hollywood, rolling in money and reporting eye-popping revenue increases year after year, says it’s being ravaged by file sharers who post new releases, cams and DVD rips.
It never mentions the fact that significant numbers of the films which show up on the P2P networks are work prints and screeners, posted by Hollywood insiders.
Meanwhile, 3D.
It’s been panned, and heavily, excessive pricing being one of the complaints. But “Don’t pay any attention to the critics (Hollywood certainly won’t)”, says The Economist.
The economics still hugely favour 3-D, it says, going on, “It costs little more to make a 3-D film than a 2-D one. The add-on is about 10% to 15% “below the line”—that is, to the cost of production, not to the talent—and that figure may well come down as technicians become more familiar with 3-D. Cinemas could charge a lot less than $3.50 a ticket extra and everybody would still make money.”
Not only but also, “The 3-D film experience is extremely difficult to obtain illegally”, the story observes. “Following the release of ‘Avatar’ late last year, 2-D copies of the film quickly appeared on file-sharing networks”, it says, adding:
“Such free competition didn’t seem to hurt the film’s box-office sales at all. In part because of piracy, in part because people have so many other entertainment choices, Hollywood is moving towards a business model based on must-see spectaculars — ‘event movies’ in the jargon. And 3-D will be an important way of differentiating big films from the run-of-the-mill.
“Sure, there will be some clumsily-converted 3-D films that offer no improvement over 2-D. That is why we have film critics and RottenTomatoes.com. Certainly, some 3-D films will fail at the box office and on DVD. But so will a goodly number of 2-D films. The studios can cope: failure is hardly an uncommon experience in Hollywood.”
And, the 3-D rush will continue, The Economist reckons.
… and identi.ca
excessive pricing – Backlash against 3D pricing?, May 25, 2010
The Economist – The backlash against 3-D, August 3, 2010
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August 5th, 2010 at 1:48 pm
And I won’t be paying to see a single one of them. As someone with sight in only one eye, 3D films don’t (can’t) work for me.
August 5th, 2010 at 4:03 pm
Maybe if they would produce a film with some real substance in the theatre instead of just eye-candy, you would not need 3-D to get people out to theatres.
August 5th, 2010 at 5:02 pm
“3D movies: here to stay”
As long as we have to wear these fucking glasses I don’t think so!
August 5th, 2010 at 5:05 pm
3D? Are you kidding me?
Me I am waiting for the 4D movies!
August 5th, 2010 at 5:27 pm
its funny, I have been working on filling in the blanks for my library, by getting all the greatest movies of all time. And one thing I noticed, is that the quality of the movie itself, screenplay, acting, storyline, seems to drop dramatically in the early ’90s. Quality movies just seems to drop down to nil. Out of the top 500 movies of all time, only a handful were created after the year 2000, interesting. I’m sure the 3D gimmick is being used to replace quality due to apathy, and greed.
stw
August 5th, 2010 at 8:24 pm
@ surfer:
Right. Back in those days the actors had to actually be able to act, and the scripts were written by writers.
Cheers!
August 5th, 2010 at 11:46 pm
Funny how they claim that it is extremely difficult to illegally copy a 3d movie. Well yes there are none out there yet. But that’s because none have been released yet either. There is already a format for stereoscopic 3d and with the right hardware to match it works great. I’m guessing that within a year there will be release groups packaging true stereoscopic BR rips.