New Coke, Microsoft ‘teen’ site
p2pnet.net News:- Coca-Cola and Microsoft have teamed up in a stomach-churning, exclusive, branded, online entertainment experience designed for teens.
Using what they imagine is a typical rapper as the front end, C-C & M say, The Scenario is a unique place on the Web where teens can experience 10 of the hottest hip-hop DJs in the country, connect with each other through new MSN(R) Messenger functionality and connect with the Sprite brand in groundbreaking ways.”
Sprite and the MSN Branded Entertainment and Experiences Team collaborated to, “create this music platform that brings Sprite-obsessed spokesperson Miles Thirst and his straightforward attitude and style to life in the digital world, the brainless PR blurb states.
Sprite-obsessed spokesperson Miles Thirst?
Yep that`s the level at which Coke and Bill and the Boyz rate the intelligence of America`s teens.
Consumers can hear recommended songs and mixes from DJs as music samples, or they can, buy and download the full songs and mixes from MSN Music.
The site offers music fans personal recommendations on new, old and obscure music from the hottest club scenes and, through integration with MSN Music, the opportunity to purchase the music for later replay.
Gosh.
Surf to Thirst Radio. Thirst Radio, the first branded radio station available on MSN, allows users to listen to a Thirst-hosted radio station even when they are not in The Scenario. Programming will be constantly updated to reflect new artists and tracks.
Interact with Miles Thirst on MSN Messenger. Teens can bring Miles Thirst into their conversations by sharing audio clips featuring his voice and tone during MSN Messenger conversations, and by downloading backgrounds and displaying pictures (tiles) and emoticons for members of their contact list to enjoy.
The campaign will employ cross-network promotions and advertising to draw audiences to the custom site.
And here`s the punch-line:
“We expect the campaign to help make Sprite a part of the teen consumer’s digital experience every day,” says Gayle Troberman, director of the Branded Entertainment and Experiences Team at MSN.
Here`s what you find in the site`s `privacy` section:
- When you register for certain MSN services, we will ask you to provide personal information.
- The information we collect may be combined with information obtained from other Microsoft services and other companies.
- We use cookies and other technologies to keep track of your interactions with our sites and services to offer a personalized experience.
- We use the information we collect to provide the services you request. Our services may include the display of personalized content and advertising.
- We use your information to inform you of other products or services offered by Microsoft and its affiliates, and to send you relevant survey invitations related to MSN services.
- We do not sell, rent, or lease our customer lists to third parties [but] In order to help provide our services, we occasionally provide information to other companies who work on our behalf.
Only in America.
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See:-
C-C & M – MSN Teams With Sprite to Create First-of-Its-Kind Online Music Marketing Platform for Teens, March 23, 2005
March 26th, 2005 at 4:20 am
Jesus. Words arent enough
March 26th, 2005 at 8:23 am
not really surprising us Brits think americans are thick is it???
March 30th, 2005 at 5:22 pm
Many of us are not as “thick” as you seem to think we are. However, the cartels and governemnt would like to believe that the American people are mindless robots consuming their crap on command. There are many Americans who are still the mindless robots, but those numbers are beginning to dwindle.