UK ad watchdog gets power over Facebook
p2pnet view P2P | Advertising:- Britain’s Advertising Standards Authority (ASA) now has the power ban false claims on the likes of Facebook and Twitter.
Online marketing and ads will, from 1 March 2011, be subject to the same tough advertising rules as traditional media, says the ASA.
The new rules will apply to adverts and statement on a website selling products or services, it says, stating sites will have until March, 2011, to comply.
The new rules cover >>>
- Advertisers’ own marketing communications on their own websites and;
- Marketing communications in other non-paid-for space under their control, such as social networking sites like Facebook and Twitter.
“The ASA’s present remit online includes ads in paid-for space and sales promotions wherever they appear”, says the organisation, going on >>>
But from next year, the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing communications online, including the rules relating to misleading advertising, social responsibility and the protection of children. The remit will apply to all sectors and all businesses and organisations regardless of size.
But “journalistic and editorial content and material related to causes and ideas — except those that are direct solicitations of donations for fund-raising — are excluded from the remit”, which will apply to all sectors and all businesses and organisations regardless of size, states the ASA.
The Committee of Advertising Practice (CAP) has a document detailing the new remit and sanctions.
… and identi.ca
ASA – Landmark agreement extends ASA’s digital remit, September 1, 2010
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