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AMD chips made Sin City

p2pnet.net News:- AMD Opteron processor-based workstations and servers from Verari Systems were used throughout for the all-digital movie Sin City, says AMD.

No actual film was used. Instead, digital artists under Robert Rodriguez’s direction used AMD64 technology-based workstations and servers running Avid’s Softimage XSI software on Windows to pre-visualize scenes, create and render high definition digital composites, add visual effects, edit and produce a final HD digital master.

“The process used to be a linear write-shoot-edit, fix-it-in-post sequence,” says Rodriguez. “That’s gone. AMD64 technology gives me the power to be in the moment, to explore ideas and create at the speed of thought as we produce. It’s a non-linear, organic process that allows me to tap the creative potential of the entire production team. The way we made Sin City would have been impossible without the speed and reliability of AMD64 technology.”

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See:-
AMD - AMD64 Technology Redefines Movie Making In All-Digital “Sin City”, April 4, 2005

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3 Responses to “AMD chips made Sin City”

  1. Reader's Write Says:

    “AMD64 technology gives me the power to be in the moment”

    Does anybody actually believe that Rodriguez really said that, and it wasn’t simply written by AMD’s PR dept’ and ’signed off’ by Rodriguez.

    “AMD64 technology gives me the power to be in the moment” F**K OFF!

  2. Reader's Write Says:

    If i were AMD i wouldn’t be associating myself with such a phoenominal stinker as that movie.

    “ooh look.. i can do modified sepia with lots of special effects and explosions but no plot.. watch my film.. watch my film”

  3. Reader's Write Says:

    yep.. since anime sections outgrew hollywood in most media play locations i’ve been to suddenly there’s this jump on the bandwagon of “omg! japanese == cool no matter what!”.

    lovely.. now their marketing wizards are going to beat steriotyppical japanese cultural icons to a bloody pulp.. enough already. What happens when they run out of cultures to cheapen?

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