It has plans to use people’s TV sets and their living rooms to foist itself and its adstuff on them.
Logitech International and Sony have already started trying to sell boxes running Gargle software to consumers.
But the three television majors are blocking TV programming on their websites from being viewable on Google ‘s web-TV, “exposing the rift between it “and some of the media companies it wants to supply content for its new products”, says the Wall Street Journal.
They’re “skeptical that Google can provide a business model that would compensate them for potentially cannibalizing existing broadcast businesses”, says the story.
In other words, it’s a bargaining tool as they ‘negotiate’ with Eric and the Boyz for maximum returns.
Rupert Murdoch’s Fux Broadcasting and MTV “confirmed they are not currently blocking Google TV, but a spokeswoman said ‘a firm decision has not yet been reached’ News Corp”, says the Wall Street Journal.
“For its part, Google has tried to assure broadcasters and content owners such as Disney that Google TV’s search feature is optimized to promote their TV broadcasts and own websites’ video content rather than pirated content, according to a person familiar with the matter”, says the story, going on:
“In addition, Google has also told broadcasters and content owners they can submit requests to Google to delete unauthorized results from the Google TV search feature, just like they do for results in Google’s traditional Web search engine, this person said.”
Google “won’t directly make money from the sale of the Google TV software” states the post, “but the software’s use will benefit Google’s ad-supported Web search engine and is expected to increase viewership of the ad-supported YouTube site, which is owned by Google.
It’s also “been in talks with Madison Avenue’s media-buying firms to discuss how to sell ads on the Google TV interface without interfering with TV commercials, people familiar with the matter have said”, it ads.
Google ads not interferring with other ads? heh
Will Google prevail? Will it succeed in penetrating the Front Rooms of America and later, The World?
Stay tuned for the next exciting installment.
Wall Street Journal -Networks Block Web Programs From Being Viewed on Google TV, October 22, 2010
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