p2pnet view Movies:- It hasn’t been two weeks since DreamWorks Animation’s Megamind was reased for the Big Screen.
But “we estimate that fewer people in the US have seen the movie than any CGI-animated movie DWA has released since its 2004 IPO (excludes the Aardman joint-venture Flushed Away)”, says BTIG.
“While it is far too early to tell how Megamind will do overseas (most launches occur in December)”, key takeaways “from the disappointing US performance-to-date include, says the story >>>
Megamind DVD likely to be very weak given the film’s poor attendance to date, exacerbated by secular trends in home entertainment. Not only is consumer spending on home entertainment declining (click here for our 11/10 blog), but the family/animated category appears to be underpeforming the broader industry trends (see our 11/15 blog, click here). Furthermore, with Comcast set to launch robust on-demand streaming content on iPads and mobile devices in the next month (see our 11/16 blog, click here) and HBOGO launching broadly before year-end, we expect DVD purchase trends to notably worsen in 2011.
What to do, what to DO !?
“3D technology is not a driver of a film’s success, says BTIG. Rather, it’s “all about the content”.
The “dramatic rise in 3D screens has no correlation to a film’s box office performance” and, “3D pricing needs to come down, especially on animated/family friendly titles.”
Not only but also, “While it is possible less money could be generated at the box office, we believe lower ticket prices would expose more people to a given film – which should boost overall profitability”, says the post.
BTIG – Megamind Lowest Attended DreamWorks Movie Post-IPO, November 17, 2010
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
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