They got it anyway when they licensed Gimme Shelter as the soundtrack for Activision’s Call of Duty: Black Op video war simulation.
It hit the shelves on November 9, “But more than a week earlier, on Oct. 31, Santa Monica, Calif.-based publisher Activision released an ad for TV and the Internet featuring a montage of the game’s cinematic cut scenes with the Stones’ ‘Gimme Shelter’,” says Billboard.
“The ad appeared during several prime-time TV shows and on several game enthusiast websites, garnering more than 3 million views on YouTube alone”, it says, going on Gimme Shelter “jumped from slightly more than 2,000 copies the week of Oct. 31 to 5,000-plus for the following week, then doubled to nearly 11,000 for the week ending Nov. 14, according to Nielsen SoundScan”.
New York-based ABKCO Music & Records holds the rights to the song and “for the first time in Activision history, it allowed another company to make edits to the ad itself in order to obtain approval from the band members as well”, says the story.
“We had to fly out for it,” it has Activision’s Tim Riley stating. “They certainly say ‘no’ more than they say ‘yes.’ It’s the Rolling Stones. It’s not like they need the money.”
The Stones’ Sympathy for the Devil is also “background music for a scene inside the game as well, which helped double that song’s weekly sales to nearly 5,000 for the week of Nov. 14″, says Billboard, adding, “And it won’t be the last, either.”
Billboard – Rolling Stones Team Up with ‘Call Of Duty: Black Ops’ Videogame, November 19, 2010
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
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