Macrovision ‘back-end-load’
p2pnet.net News:- As everyone except the major movie studios and record labels knows, any person or company claiming to guarantee `copyright protection` is out to lunch.
It`s simple. If you can see it or hear it, you can copy it in one way or another.
But this doesn`t stop the likes of SunnComm or Macrovision from trying it on with the record label and movie studio cartels.
SunnComm`s copy protection technologies haven`t done too well, but the company is still apparently finding dupes such as BMG.
Macrovision is another DRM firm and it`s pinning its hopes on RipGuard.
However, Forbes says the company’s better-than-expected first quarter was somewhat marred by slightly greater back-end-load to full-year numbers.
Translated, this means the company hasn`t yet been able to talk anyone into using RipGuard and consequently, the key event for Macrovision shares over the next 90 days will be the announcement, or lack thereof, of a RipGuard customer, says the story.
However, Macrovision management is confident that it will deliver a RipGuard customer in the quarter and a RipGuard win is a `critical event in providing investors with confidence that Macrovision’s broader entertainment technology portfolio is relevant`.”
There is, nonetheless, a silver cloud to this.
As a p2pnet reader once said, “As a programmer, I applaud the efforts of companies to employ a ton of programmers and pay them truck loads of money to produce something that will be obsolete ten minutes after it’s released. Talk about job security! Work two years on a copy protection, have it bypassed by a 10 year old with too much free time and a magic marker, rinse and repeat. Where do I sign up for that job?”
Something you think we should know? tips[at]p2pnet.net
<------If brute force doesn't solve your problem, you aren't using enough------>
See:-
SunnComm – Sunncomm into MediaMax, p2pnet, April 18, 2005
RipGuard – New MacroVision ‘copy-proof’ app, p2pnet, February 15, 2005
Forbes – Macrovision’s Key Event Is Finding RipGuard Customer, May 3, 2005
May 4th, 2005 at 7:16 pm
That “back-end-load” Macrovision is experiencing, would that perhaps be a big steamy turd in their collective shorts? Maybe it’s just me, but somthing has always smelled a bit foul around Macrovision. But this, now this smells BAD…