p2pnet - rss feed: Macrovision ‘back-end-load’
p2pnet.net News:- As everyone except the major movie studios and record labels knows, any person or company claiming to guarantee ‘copyright protection’ is out to lunch.
It’s simple. If you can see it or hear it, you can copy it in one way or another.
But this doesn’t stop the likes of SunnComm or Macrovision from trying it on with the record label and movie studio cartels.
SunnComm’s copy protection technologies haven’t done too well, but the company is still apparently finding dupes such as BMG.
Macrovision is another DRM firm and it’s pinning its hopes on RipGuard.
However, Forbes says the company’s “better-than-expected first quarter” was somewhat marred by “slightly greater back-end-load to full-year numbers”.
Translated, this means the company hasn’t yet been able to talk anyone into using RipGuard and consequently, “the key event for Macrovision shares over the next 90 days will be the announcement, or lack thereof, of a RipGuard customer,” says the story.
However, “ Macrovision management is confident that it will deliver a RipGuard customer in the quarter and a RipGuard win is a ‘critical event in providing investors with confidence that Macrovision’s broader entertainment technology portfolio is relevant’.”
There is, nonetheless, a silver cloud to this.
As a p2pnet reader once said, “As a programmer, I applaud the efforts of companies to employ a ton of programmers and pay them truck loads of money to produce something that will be obsolete ten minutes after it’s released. Talk about job security! Work two years on a copy protection, have it bypassed by a 10 year old with too much free time and a magic marker, rinse and repeat. Where do I sign up for that job?”
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<------If brute force doesn't solve your problem, you aren't using enough------>
See:-
SunnComm - Sunncomm into MediaMax, p2pnet, April 18, 2005
RipGuard - New MacroVision ‘copy-proof’ app, p2pnet, February 15, 2005
Forbes - Macrovision’s Key Event Is Finding RipGuard Customer, May 3, 2005
May 4th, 2005 at 7:16 pm
That “back-end-load” Macrovision is experiencing, would that perhaps be a big steamy turd in their collective shorts? Maybe it’s just me, but somthing has always smelled a bit foul around Macrovision. But this, now this smells BAD…