p2pnet view Movies:- “IP-Enabled TVs” are a “Hot Topic at CES” but are they “Opening Pandora’s Box to Piracy?”
Well, are they?
That’s what BTIG Research‘s Richard Greenfield (right) is asking in a post with, not at all coincidentally, the sentence above as the headline.
“In our 2011 Top 10 List, we highlighted IP-enabled televisions as a vast new opportunity/platform for movie and television piracy”, he says, going on:
“Given that our blog readers are not your typical movie pirates, we thought it would be helpful to visually illustrate the state of piracy today and how it is evolving from P2P to virtual storage lockers.”
The post suggests interested parties should “Consider the following confluence of events”, to wit >>>
- IP-Enabled TVs Set to Explode
- IP-Enabled TVs Solve the Last 50-Feet Problem
- Increased Downstream Bandwidth Improving Piracy Experience
Under the latter ”Historically movie piracy required the use of P2P networks utilizing bittorrent’s underlying technology”, says Greenstreet, going on >>>
With fears of using P2P networks on the rise, a far easier and harder to track (by the authorities) method of piracy has evolved – virtual storage lockers. Essentially, someone somewhere on the planet uploads a file to a server in the cloud such as fileserve, hotfile, megashares, etc, and then anonymously mentions on a pirate file review site such as scenesource that there is a storage locker with that file available (watch our video below for a visual demo). The authorities within days are able to remove that link for copyright violation (after a request from a given studio), but five others have sprung up in that same time. Think Whack-A-Mole!! To that end, last night the first episode of the new season of MTV’s Jersey Shore aired, with the file already widely available in over 20 storage lockers via scenesource (click here).
And under Good Luck UltraViolet, “So while consumers are rapidly shifting away from buying movies in a physical world and appear to have little to no interest in buying content in a digital world, given how easy rental has become (click here for our 12/28/2010 blog), the movie/television industry, CE manufactures and retailers are all excited about the opportunity of launching UltraViolet in mid-2011 (click here for an article in Paidcontent this morning about last night’s pep rally for UltraViolet at CES)” says BTIG, adding:
“While the UltraViolet concept of buying a piece of content once and sharing it around the home and across devices sounds awesome, the reality is that we simply do not believe consumers will feel the need to own digital content, when there is so much content available at a moment’s notice at the click of a button (including multi-platform access to premium and basic cable network content via TV Everywhere).
“The only thing that would change our view is a rapid decrease in the purchase price of digital content – selling digital content at $20 is going to be very difficult regardless of how easy the content is to share across devices if there is a rent now button right next to it priced at $3.99. Then layer on increasingly easy access to pirated content on your living room TV and the concept of buying digital content simply becomes a non-starter.”
Now you know.
BTIG Research – IP-Enabled TVs: Hot Topic at CES, But Are They Opening Pandora’s Box to Piracy? Watch our Piracy Demo, January 7, 2011
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