Storage lockers, streaming and ‘piracy’
p2pnet view Movies:- “IP-Enabled TVs” are a “Hot Topic at CES” but are they “Opening Pandora’s Box to Piracy?”
Well, are they?
That’s what BTIG Research‘s Richard Greenfield (right) is asking in a post with, not at all coincidentally, the sentence above as the headline.
“In our 2011 Top 10 List, we highlighted IP-enabled televisions as a vast new opportunity/platform for movie and television piracy”, he says, going on:
“Given that our blog readers are not your typical movie pirates, we thought it would be helpful to visually illustrate the state of piracy today and how it is evolving from P2P to virtual storage lockers.”
If a picture’s worth 1,000 words, what’s the value of a video? Enter BTIG‘s moving (however you want to read that) Video Storage Lockers and Streaming Sites.
The post suggests interested parties should “Consider the following confluence of events”, to wit >>>
- IP-Enabled TVs Set to Explode
- IP-Enabled TVs Solve the Last 50-Feet Problem
- Increased Downstream Bandwidth Improving Piracy Experience
Under the latter ”Historically movie piracy required the use of P2P networks utilizing bittorrent’s underlying technology”, says Greenstreet, going on >>>
With fears of using P2P networks on the rise, a far easier and harder to track (by the authorities) method of piracy has evolved – virtual storage lockers. Essentially, someone somewhere on the planet uploads a file to a server in the cloud such as fileserve, hotfile, megashares, etc, and then anonymously mentions on a pirate file review site such as scenesource that there is a storage locker with that file available (watch our video below for a visual demo). The authorities within days are able to remove that link for copyright violation (after a request from a given studio), but five others have sprung up in that same time. Think Whack-A-Mole!! To that end, last night the first episode of the new season of MTV’s Jersey Shore aired, with the file already widely available in over 20 storage lockers via scenesource (click here).
And under Good Luck UltraViolet, “So while consumers are rapidly shifting away from buying movies in a physical world and appear to have little to no interest in buying content in a digital world, given how easy rental has become (click here for our 12/28/2010 blog), the movie/television industry, CE manufactures and retailers are all excited about the opportunity of launching UltraViolet in mid-2011 (click here for an article in Paidcontent this morning about last night’s pep rally for UltraViolet at CES)” says BTIG, adding:
“While the UltraViolet concept of buying a piece of content once and sharing it around the home and across devices sounds awesome, the reality is that we simply do not believe consumers will feel the need to own digital content, when there is so much content available at a moment’s notice at the click of a button (including multi-platform access to premium and basic cable network content via TV Everywhere).
“The only thing that would change our view is a rapid decrease in the purchase price of digital content – selling digital content at $20 is going to be very difficult regardless of how easy the content is to share across devices if there is a rent now button right next to it priced at $3.99. Then layer on increasingly easy access to pirated content on your living room TV and the concept of buying digital content simply becomes a non-starter.”
Now you know.
BTIG Research – IP-Enabled TVs: Hot Topic at CES, But Are They Opening Pandora’s Box to Piracy? Watch our Piracy Demo, January 7, 2011
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
World War III will be a global information war with no division between civilian & military participation ~ Marshall McLuhan
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January 7th, 2011 at 6:55 pm
Wow, the dude in the video was talking about how digital content is “stolen,” but at the same time ADVERTISES it! I love irony.
January 8th, 2011 at 2:54 am
Something that big media doesn’t want to mention is that with digital, they no longer have to provide a container to ship it in. You supply that. They no longer need a physical truck to move the item for you to buy, again you supply that as well.
When all is said and done, you can’t show someone else what you bought by putting it in your hand. That said, no matter what big media thinks it is worth, the customer doesn’t see the value in it. It’s akin to buying air.
The customer in the long run determines the price because they won’t pay for what they don’t value and won’t spend more than they think something is worth, no matter what kind of price that big media thinks it should sell for. The value is not in the eye of the seller.
Get over it big media. Learn to live in a new environment or go belly up.
January 8th, 2011 at 9:20 am
Pirate t0ssers.
‘Get over’ the fact that when these big media outfits go belly-up….
THERE WILL BE NO MEDIA! Stupid thieves. You end up depriving not just yourselves but the world.
January 8th, 2011 at 10:20 am
‘THERE WILL BE NO MEDIA! Stupid thieves. ‘
strawman fail.
there is more media being distributed than any other time in history. primarily from content creators that ‘get it’, which doesn’t include the MAFIAA. The rightsholders already gouged the shit out of the broadcaster to televise the event, they got paid. finding the same FREELY BROADCAST show on bittorrent is like using someone else’s DVR.
and if nothing is lost, nor is anything gained, how is that thievery? I realize this argument is wasted on stupid trolls like yourself rasputinsorb, but we really dont give a flying fuck what you think.
stw
January 8th, 2011 at 2:16 pm
$20 a pop for thin air? Thats a great idea, I will run right out and put my money on that! /sarcasm\
Really, the media companies still just dont get it, they cant wrap thier brains around the idea that WE UNDERSTAND the cost (lack there of) of distributing “digital media”, no disc, truck, middle man, or shelf space needed and they think we will pay “physical media” price?
If I need to choose between paying full price for thin air, and getting digital content for free it truely becomes a no brainer, and if I need to explain which I choose, then YOU become the no brainer!
Its been said over and over and over again, give us a reasonable price to pay, with no limits on what we can do with it, and we will buy your content.
And never forget this, I AM YOUR CUSTOMER, NOT A “CONSUMER”!
and to quote surfer………..STW!