p2pnet.net News View:- In a story about Apple’s latest marketing puff-piece, that it’s opening its costly iTunes in Denmark, Norway, Sweden and Switzerland, p2pnet points out that iTunes sales don’t feature stacked against what’s happening in the real world of online music.

“Somebody could usefully do some numerical analysis on all this,” suggests Julian Bond in a commment post, going on:

“The Big Champagne Top 10 typically shows 5-6 million downloads per week for each track.

“So just the top 10 is ~50 million a week and so ~2,500 million a year.

“The total download market must be at least 10 times this. Maybe 100 times. And possibly even 1,000 times as it’s a very long, flat tail.

“So let’s say 100 times. That’s 250,000 Million. So between two and three orders of magnitude bigger than iTMS.

“Put that another way, iTMS has between 0.1% and 1% market share.

“Doesn’t look so important now, does it?

“Just Say No To DRM.”

Something you think we should know? tips[at]p2pnet.net

See:-
marketing puff-piece – Apple’s new iTunes stores, p2pnet, May 10, 2005

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