“For nearly 50 years no one has been better at hooking kids on unhealthy food, spurring an epidemic of diet-related disease”, says an item on Retire Ronald McDonald, a Corporate Accountability International project.
“Today, there is scarcely a child who doesn’t recognize Ronald McDonald nor a parent who hasn’t been nagged to visit the Golden Arches”, it says. “The use of the iconic clown has propelled McDonald’s growth into an international fast food juggernaut.
“But success has come at the expense of our children’s health. Since the inception of Ronald McDonald, obesity rates have more than tripled among American children and the prevalence of diet-related conditions like type 2 diabetes has skyrocketed.”
In Portland, Oregon, today, “Local parents and doctors took concerns about the health of their children to the source this week: McDonald’s”, says the Beaverton Valley Times, going on >>>
The fast-food giant’s unhealthy food and marketing targeted at children caused the group to gather 500 petition signatures from local parents. That petition was presented Wednesday morning to the Cedar Mill McDonald’s and representatives of Don Armstrong, who owns 14 McDonald’s restaurants in the Portland area.
The group said they hope their message will make its way to the corporation.
“There is no debate about whether the aggressive marketing of McDonald’s-style junk food to children should be stopped,” said Dr. Martin Donohoe, senior physician at Kaiser Sunnyside Medical Center in Clackamas. “The industry knows it’s unethical.
“Health professionals like myself deal with the consequences of the marketing every day. Children are getting sick with diet-related conditions like diabetes at younger and younger ages. It breaks your heart, and it’s time for the industry leader to do its part.”
So get rid of him, says the campaign.
- The Chicago Tribune- Clownin’ around
- Associated Press- McDonald’s says no way Ronald will retire
- New York Daily News – Corporate Accountability International poll shows Ronald McDonald contributes to obesity epidemic
- Chicago Tribune – Can Ronald McDonald be forced into early retirement?
- Huffington Post – Retire Ronald McDonald–Do it for our kids!
- Slashfood – Activists Call For Ronald McDonald’s Retirement
- The Consumerist – POLL: Should Ronald McDonald Retire?
- CNN – Group tells Ronald McDonald to take a hike
Are you fed up with watching the clown peddle junk food in your hometown? – asks Retire Ronald McDonald.
Then “Contact RetireRonald@StopCorporateAbuse.org to take action to send Ronald packing.”
(The Fat Ron pic on the right is by Don Mak.)
Beaverton Valley Times – Parents ask McDonald’s to ban Ronald, February 3, 2011
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
World War III will be a global information war with no division between civilian & military participation ~ Marshall McLuhan
Net access blocked by government restrictions? Use Psiphon from the Citizen Lab at the University of Toronto. Go here for details.