p2pnet view Kids & Kartels:- Kids are kids. Not really young adults. Dress-up is one thing. But tarting them up with sexy outfits and grown-up-type make-up is another.
It is, though, good for the people who make the make-up, of course.
And the people who advertise it, natch.
And the retailers, goes without saying.
Walmart is “targeting grade schoolers” with a cosmetics for 8- to 12-year-olds, aka “tweens”, says the Toronto Star.
“Among other benefits, the geoGIRL products are touted to have anti-aging ingredients”, says the story.
Um, er …
It’ll be “replacing the Mary-Kate and Ashley cosmetics range which has suffered a decay in consumer preferences over the last years”, says becomegorgeous.com.
In other words, it’s getting old.
“There are 69 beauty items, including mascara, foundation, eye shadow, lip treatment and skin cleansers with eco-friendly packaging made to be held by smaller hands”, accordiong to the Toronto Star, which has Joel Carden from Pacific World, whcih churns out the geoGIRL brand for Walmart,stating the cosmetics “will create return purchases and create a true beauty consumer”.
(Is that Mickey Mouse standing behind the girl in the pic? Just asking.)
(Cheers, Neat Hunh)
Toronto Star – Do 8-year-old girls need anti-aging makeup?, February 3, 2011
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