Comments on: Meet spectator advertising http://www.p2pnet.net/story/4885 p2pnet.net - reader powered Fri, 09 Jan 2009 03:11:33 +0000 http://wordpress.org/?v=2.2.1 By: Reader's Write http://www.p2pnet.net/story/4885#comment-13974 Reader's Write Thu, 19 May 2005 21:27:18 +0000 http://www.p2pnet.net/story/4885#comment-13974 This looks like a good way to finance new movies. Companies would have to pay a fee to get their product featured in a scene. I know that this is already going on, but this may become the main form a revenue for studios. If done correctly, the studios could use p2p as a free way to distribute their advertisements. Imagine if a movie studio releases a movie online as soon as it is completed. If the studio has a reputation for producing good movies, the movie would be downloaded and copied by millions. Each company that placed their advertisisement in a scene would have their product seen by anyone watching the movie. Since the product is a part of the movie, it would be much more difficult to filter out than say a commercial. A fight scene next to a billboard would be much harder to filter out than say a pop up ad. It is high time for the studios to accept the fact that they cannot control filesharing. They should learn to embrace it as a new way to fatten their wallets. Peer to peer is here to stay whether the cartels like it or not, and it can be the studios best friend or worse enemy. It is up to them. All the independent filmakers should make a note of this and use it to compete with theestablishment. This looks like a good way to finance new movies. Companies would have to pay a fee to get their product featured in a scene. I know that this is already going on, but this may become the main form a revenue for studios. If done correctly, the studios could use p2p as a free way to distribute their advertisements.

Imagine if a movie studio releases a movie online as soon as it is completed. If the studio has a reputation for producing good movies, the movie would be downloaded and copied by millions. Each company that placed their advertisisement in a scene would have their product seen by anyone watching the movie. Since the product is a part of the movie, it would be much more difficult to filter out than say a commercial. A fight scene next to a billboard would be much harder to filter out than say a pop up ad.

It is high time for the studios to accept the fact that they cannot control filesharing. They should learn to embrace it as a new way to fatten their wallets. Peer to peer is here to stay whether the cartels like it or not, and it can be the studios best friend or worse enemy. It is up to them. All the independent filmakers should make a note of this and use it to compete with theestablishment.

]]> By: Reader's Write http://www.p2pnet.net/story/4885#comment-13970 Reader's Write Thu, 19 May 2005 17:56:44 +0000 http://www.p2pnet.net/story/4885#comment-13970 There are already "No intro" hacks out for games that insist you watch the intro sequence every time you start the game. I'm sure there'll be "No ad" hacks as well. Especially since any game that grabs ads from the net could also report all kinds of other interesting info to it's owners as well... This is really gonna be a can of worms. Are privacy laws ready for this? No way. Are game EULA's gonna try and cover "you agree to let us spy on everything you do while our game is installed on your box?" I'm sure they will. And i'm sure i won't be buying any game that tries to phone home for ads. There are already “No intro” hacks out for games that insist you watch the intro sequence every time you start the game. I’m sure there’ll be “No ad” hacks as well.

Especially since any game that grabs ads from the net could also report all kinds of other interesting info to it’s owners as well…

This is really gonna be a can of worms. Are privacy laws ready for this? No way. Are game EULA’s gonna try and cover “you agree to let us spy on everything you do while our game is installed on your box?” I’m sure they will.

And i’m sure i won’t be buying any game that tries to phone home for ads.

]]>