Disney, ‘targeting mums and kids’
p2pnet view Kids & Kartels:- Bad news — really bad news — for parents.
Walt Disney has bought what’s described as a “kids-oriented social network”.
Called Togetherville, it “falls right in line with two of the priorities Disney set forward at its investors conference last week: dominate the market for websites targeting mothers and their children and maintain high visibility across social media”, says paidContent.
What’s it all about?
Nagging.
Kids surf all day, connecting with each other, sharing the joy of what they find, and then nagging their parents into buying it, seeing it, hearing it.
James Pitaro, “co-president of DIMG and overseer of its online, mobile and social initiatives, recently noted he was looking to make changes at what’s been called the Disney Mom and Family portfolio of sites, which include FamilyFun.com, Kaboose.com and BabyZone.com”, says the story, adding:
“Putting Togetherville.com in the mix could go a long way toward meeting what Pitaro described as huge demand from advertisers to target users across that range of sites. It will probably also work well in tandem with another Disney acquisition, Digisync, which has been a creative force in making Disney a strong player on Facebook. The firm has been credited with hatching 200 branded pages across Facebook that have netted the company 125 million fans.”
Give no quarter.
paidContent – Why Disney Bought Togetherville, February 24, 2011
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
World War III will be a global information war with no division between civilian & military participation ~ Marshall McLuhan
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