How’d he do it?
Easy. Money. Easy money.
“Enter internet startup Ad.ly, which says it brokered his account with Twitter. Ad.ly, which runs celebrity endorsements through Facebook and Twitter, represents a range of bold-faced names on social media, including Kim Kardashian, Snoop Dogg, Paris Hilton and — though there isn’t any deal in place yet — most likely Charlie Sheen eventually”, says Ad Age. “If advertisers will have him.”
The admag says it asked Ad.ly CEO Arnie Gullov-Singh, “When did this all start?”
Yesterday morning, “Charlie’s team reached out to me”, he responded. “This is not unusual, we do a lot of this for Hollywood celebrities.”
They “wanted to get on Twitter because he wants to have a direct conversation with his fans to tell his side of the story”, says Gullov-Singh, going on:
“So we got him the @charliesheen account, which was being squatted on.”
But “I thought Twitter doesn’t verify accounts any more”, says Ad Age, so, “How were you able to do that for Charlie Sheen?”
Answers Gullov-Singh >>>
You’re right — it is a little bit confusing. We know a bunch of people at Twitter, and we reached out to them and told them that probably the biggest name in media right now wants to be on your platform and, of course, they were all right with it. But you’re right that Twitter doesn’t verify, but they make exceptions. The thing about verification in general is that Twitter was getting overwhelmed with requests to be verified — they don’t have a team for this.
Same thing at Facebook.
Now you know.
Ad Age – How Charlie Sheen Got His Twitter Account Verified So Fast, March 2, 2011
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
World War III will be a global information war with no division between civilian & military participation ~ Marshall McLuhan
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