p2pnet view Music:- Apple is trying to negotiate a deal with the Big 4 corporate record labels to allow iTunes users the same thing the majority of online music lovers have been enjoying for years.

They’d have “Unlimited Usage of Music Downloads”, says a Bloomberg News headline.

It should be really easy: charge a reasonable amount for downloads and watch the money roll in.

Instead, at least where Vivendi Universal, EMI, Warner Music and Sony Music are concerned, it’s a hard grind with complicated deals and formulas, suing customers, lying, cheating, reneging on agreements, saying one thing and meaning another.

The three people who broke the ‘news’ asked for anonymity “because the talks are private”, says the story.

Probably a good idea. Jobs tends to fire people who announce things before he’s had a chance to leak them himself.

“The arrangement would give users more flexibility in how they access purchased music”, says the story.

Imagine that!

It would “provide iTunes customers with a permanent backup of music purchases if the originals are damaged or lost, said the people. The service also would allow downloads to iPad, iPod and iPhone devices linked to the same iTunes account, they said. The move would be a step closer to universal access to content centrally stored on the Internet.”

Wow!

“The new download policy is among several service changes Apple is exploring”, says Bloomberg News adding, “The company has also weighed plans to overhaul its MobileMe service for storing pictures, videos and other content online this year, one of the people said.”

No need to stay tuned,

(Cheers, Marshall)

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Bloomberg News – Apple Negotiating Unlimited Usage of Music Downloads, March 3, 2011

First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi

World War III will be a global information war with no division between civilian & military participation ~ Marshall McLuhan

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This entry was posted on Friday, March 4th, 2011 at 1:16 pm and is filed under Music. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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