p2pnet view Advertising:- There’s advertising al la Google — intrusive, frequently (usually?) built around data lifted from users without their permission so ads can be inflicted on them, whether they like it or not.

Then there’s the other kind — funny, clever, created to engage rather than repel.

Which describes this perfume-for-men video featuring Lynx Excite Angels.

From the look of it, everyone had a good time — angels, mortals, the production team. Certainly, people at Victoria Station in London, England, loved it.

Did it boost sales?

Probably.

Will it recoup the £8.32 million ($13,277,419 Canadian) it cost to put together?

Probably.

Will it do more for the advertiser than your typical Gargle ad.

Definitely.

Putting it together

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March, 2011

First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi

World War III will be a global information war with no division between civilian & military participation ~ Marshall McLuhan

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This entry was posted on Wednesday, March 23rd, 2011 at 11:03 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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