p2pnet view Advertising:- There’s advertising al la Google — intrusive, frequently (usually?) built around data lifted from users without their permission so ads can be inflicted on them, whether they like it or not.
Then there’s the other kind — funny, clever, created to engage rather than repel.
Which describes this perfume-for-men video featuring Lynx Excite Angels.
From the look of it, everyone had a good time — angels, mortals, the production team. Certainly, people at Victoria Station in London, England, loved it.
Did it boost sales?
Will it recoup the £8.32 million ($13,277,419 Canadian) it cost to put together?
Will it do more for the advertiser than your typical Gargle ad.
Putting it together
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
World War III will be a global information war with no division between civilian & military participation ~ Marshall McLuhan
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