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Goodbye to ‘My’

p2pnet.net News:- Bill and the Boyz are finally abandoning their annoying, and extremely juvenile, marketing ploy designed to make you feel all warm and fuzzy about their software.

Microsoft’s ‘My’ default for the likes of ‘My Documents,’ etc, will disappear with the arrival of Longhorn, says the Seattle Post-Intelligencer.

Will Yahoo, eBay, Google and others who slavishly copied Microsoft, do the same?

Not likely.

“My” is “now part of the territory,” Naomi Baron, linguistics professor at American University in Washington, DC, is quoted as saying.

Something you think we should know? tips[at]p2pnet.net

See:-
Seattle Post-Intelligencer - The end of ‘my’ is nigh, May 30, 2005

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6 Responses to “Goodbye to ‘My’”

  1. Reader's Write Says:

    Hmm. When I first saw the “My …” convention, it felt like a condescension to clueless users. (I still feel that way when it says “You must restart your computer.” How do they know if it’s MY computer?)

    But having gotten used to it, I think I will miss the convention unless it’s replaced by something equally recognizable… mainly because it lets me know that I can find the folder on disk under the current user’s profile. So even if sounds like a dumbed-down marketing ploy, it’s come to have a useful meaning, and I hope that “Documents” and “Music” are somehow marked so you can tell they’re per-user folders.

  2. Reader's Write Says:

    Which makes me wonder if Longhorn will actually acheive an intuitive filing system without having to resort to base-level labelling of directories.

  3. Reader's Write Says:

    Makes sense. If DRM succeeds, it won’t be “My” computer anymore anyway!

  4. Reader's Write Says:

    haha, i loved this response.

  5. Reader's Write Says:

    Would be glad to be rid of “My” but it ain’t gonna happen on my computer because this one tiny improvement could never make-up for all the DRM and other controls to be found in Longhorn.

    I will stick with 98se (and wish I had went linux to begin with)

  6. Reader's Write Says:

    Great answer!

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