Napster in a can?
While the record labels are complaining about the billions of dollars they’re losing to CD counterfeits, some of their colleagues are busily making plans to market product which makes it all possible.
Here’s a project for you: Enter CD burner on your favourite search engine. Then see how many of the companies that come up are involved, in one way or another (or even more than one : ) with the labels, and/or those who own them.
Now Napster II – that’s to say the original Napster dug from the grave and slapped back together, kind of – will be selling Napster-branded optical media products in North America.
That’s blank CDs and DVDs to you.
And the company it’ll be working with is called, appropriately, Imation Corp. Get it? Imation.
"Napster is committed to offering consumers the ability to discover and acquire music in whatever way they choose, whether it is unlimited listening to the largest online music catalog or simply purchasing individual tracks and albums," says Napster II president and coo in a puff release
Nice one, Mike.
Or put another way: "Music, particularly from legitimate download services, continues to be one of the primary drivers behind the increased use of CD-R blank media."
Wonder where they got "particularly from legitimate download services’ from?
Be that as it may, "Napster and Imation have come together to enhance the experience of digital music for consumers by offering Napster-branded blank CD and DVD products that will be manufactured and distributed in North America exclusively by Imation."
Now you know.
