So what is announced?
Trusted Computing Initiative is newspeak for DRM…

I attended some of the formative meetings, and at one
meeting, one of the principles, the founding principles, of this
Trusted Computing Association, TCPA, after we were
discussing secure boot ….he again said, “It’s important to
prevent the public from thinking that we are building a DRM
system.” After two or three such remarks, I started to wonder
what is going on here; what are these people really up to.
During a break, I took aside one of the other founding members
of the Trusted Computing Platform Alliance, in fact, a fellow
who works for a well known, large vendor of operating
systems and office productivity software, and asked him, “So
fill me in; what’s going on here? Why are we here today?” And
he told me, “Listen, it’s very simple; our operating system
platform, on a general peer purpose PC, currently does not
have server content available, such as for example high quality
streaming video, that our customers demand. The content
owners, or I should say the accumulators and distributors,
have told us that they will not make this content available until
such time that we have these features available on our
platform. We don’t have much of a choice, we have to solve
this problem one way or another.”

Do feel free to give this better exposure as a story. Intel are a bunch of lying cowards. The company has well documented research efforts aimed at in-chip DRM, and the “ide redirection” sounds very similar to the hollings bill designed to allow rightsholders to remotely destroy people’s data.