Jobs on iPod and podcasts
p2pnet.net News:- ABC News did a podcast with Steve Jobs on, well, podcasting, a technique that’s been around for quite a while and which Apple is now marketing like there’s no tomorrow as a unique iPod add-on, in effect.
The interviewer is Jake Tapper and he kicks off with, “welcome to the ABC News Shuffle – brain candy for your iPod”.
Read on >>>>>>>>>>>>>>>>>>>>>>>>
Tapper: I’m Jake Tapper in Washington. We’re dealing a special hand today. A special edition of the Shuffle. Tuesday morning, Apple rolled out the new incarnation of iTunes, which provides digital music software and an online music store.
But as it rolled out iTunes 4.9, Apple also announced it was dedicating new resources to podcasting. These are audio broadcast programs to download into your iPod, obviously. You’re listening to one right now. Apple also announced a partnership with Disney for those podcasts.
[Hey Jake. You can play podcasts on any portable.]
ITunes users will get – will be able to download podcasts from Disney companies such as ESPN or ABC News. Joining us to talk about Apple’s new announcement is Steve Jobs, Apple’s CEO. Steve, welcome.
[Phk Disney, Jake. And phk ESPN and ABC News. Podcasts are free for everyone, everywhere, who wants to make them, or listen to them. Wikepedia has a few examples.]
Jobs: Thanks. Thanks for having me.
Tapper: So here’s a quick question. There are gonna be 3,000 free audio programs available, making it one of the largest podcast directories in the world. Why are they gonna be free?
Jobs: Well, you know, podcasting – has been free since the beginning. It’s been an emerging phenomenon that – has been, you know, growing very rapidly. But we’re hoping to take it mainstream with – the latest version of iTunes, which has everything you need to podcast built right in it.
[Podcasts have been mainstream for quite a while, Steve. It's just that you've decided to cash in on the fact.]
So – podcasts I think they’re gonna remain free …
[Here it comes -]
… Although I do think we may – start to see some advertising tagged onto them – you know, in the coming months.
Tapper: Now, I know it’s companies like Disney and ESPN and ABC News are also gonna be various contributors like the Dawn and Drew Show and Newsweek and some NPR member stations. Are there gonna be individuals who are able to contribute to this?
[Jake, Jake. Individuals have already made podcasts a mainstream event. What do you think podcasting is all about? That's why Steve and his crew are merely jumping on the bandwaggon.]
Will the average man or woman who has their own podcast on their home computer and sends it out on their Web site, are they gonna be part of the directory?
{Of course they will,, Jake, Steve just told you: “… we may – start to see some advertising tagged onto them – you know, in the coming months”.]
Jobs: Well, you know, the, we have over 3,000 podcasts in the directory, today at launch. And, and I’m sure you know, hundreds more are flooding in as we speak. And, yeah, they range from professional podcasts from Disney. We’ve got one up there with – which is our New Music Tuesdays about our new music on the iTunes Music Store. All the way to really, you know, sort of the Wayne’s World of radio. You know, somebody in their garage making a podcast talking about you know, what’s on their mind, whether it’s their commentary on new movies that have come out in the last few weeks to whatever. And so there’s a wide range.
Tapper: Is the philosophy behind what is allowed to be offered on iTunes – I mean, the Internet, as you know, is – is complete and utter freedom. You can put up there almost anything you wanna put up there. And mostly that’s a great thing. But there is a certain degree of anarchy involved with that. Is – is that the same philosophy when it comes to the podcasts that are gonna be available?
Jobs: You know, it is. Except that – on our directory – you know, we’re not – we’re not allowing any pornography. And we’re not allowing – you know, copyright infringement and things like that. But other than those few guidelines you know, it’s the Wild West.
["Except that" and "we're not allowing". Well, that's anarchy for you ;]
Head over to the ABC News iPod promo site for the rest. And don’t stay tuned.
Something you think we should know? tips[at]p2pnet.net
See:-
ABC News – Interview with Apple CEO Steve Jobs, June 29, 2005
no tomorrow – Podcasting gives iPod a boost, June 29, 2005
June 30th, 2005 at 2:06 pm
You are a complete moron. Apple didnt invent podcasts, but they are making it more accessible to the average Joe. You complain throughout the whole article like podcasts should only be around for people who are willing to take the time to go to ten million sites and sift around looking for podcasts.
I bet you were mad when Apple came out with their first Mac. Why should regular people get a computer? They should have to use a unix machine like us nerds.
Get over yourself moron.
June 30th, 2005 at 2:07 pm
I couldn’t with [you] agree more. Oh well, the masses will just end up listening to the same broadcasters from the “real” world on the audio players instead of the “nonprofessionals” that actually make this a unique and exciting experience.
You could say the same thing happened to blogging.
June 30th, 2005 at 2:14 pm
If more people will be exposed to podcasts because of Apple’s new iTunes, is that a bad thing? Why are you making Jobs out to be the bad guy, when in the end even the smallest of players will now have MORE of a chance to be heard. This is huge here. Apple can single handedly take what Jobs called the Wayne’s World of podcasts and make it huge. Some small time dude playing in his basement could potentially be as big as Howard Stern. And its really because a big player like Apple is making it as easy as tuning a radion to listen.
This is a huge deal. It is good for everyone involved. He never said he invented podcasts. He admitted they have been around forever. He admitted that he is just making them more mainstream (which, by the way, he is. How can you say they were already mainstream? You are out of touch with reality if you think that a 40 year old soccer mom was listening to podcasts. She will now though thanks to Apple).
And as for making money, this about this. Instead of paying for Sirius or XM radio, you can subscribe and pay a few bucks for your favorite content, have it scheduled to sync at 2AM with the days news, weather, sports, and the latest Howard Stern episode, and then listen in your car or on the subway on the way to work. Come home at night, plug in your iPod, and it automatically syncs again overnight with new stuff.
Apple makes it easy. Why is that bad?
June 30th, 2005 at 2:24 pm
The fact that it is called “podcasting” means that Apple had *something* to do with it from the beginning. That’s where the “pod” in “podcasting” comes from, ya know. Gotta give them credit for creating a device that would spawn a medium named after it.
June 30th, 2005 at 2:31 pm
huh? what are talking about? so the masses mainly go for the real world broadcasts, who cares? If 1,000,000 people start listening because of this new iTunes, and only 0.1% listen to the unique content, that is still 1,000 new people listening to new content.
Are you saying that’s bad? You would rather not have those 1,000 new people? Or are you just saying that because 999,000 people are listening to regular broadcasts, that its no longer cool to podcast? I just don’t see the downside.
The unique broadcasters arent getting revenue from this anyway. They won’t go away because of someone else listening to ESPN. If they podcast for free in 2004, they may be able to do it for free in 2005 and 2006. But maybe they’ll get more listeners because of it.
Think man.
June 30th, 2005 at 2:32 pm
The whole article can be summed as follows:
To some people who call them experts, Microsoft and Bill Gates can’t do anything wrong (even if they steal from others) and Mac and Steve Jobs can do nothing right, even if they invent or make technology simple to use by the masses.
Why worry?
June 30th, 2005 at 3:36 pm
“Do you like Apple product? Do you live for every product announcement, every incremental upgrade, every rumor and fake screenshot? Do you wank and blare and drone and fucking gurgle about Apple products morning, noon and night? Then get ready for iProduct. You’ll be blown away. No matter what it is.”
http://p2pnet.net/story/5345
July 4th, 2005 at 2:26 am
It’s interesting that even in the light of forceful, but measured opinions and responses that counter squarely and clearly the writer’s opinions on the evil’s of iTunes management of Podcasting that the best Jon can do is use mockery?
Isn’t that the behavioural trait of a schoolyard name-calling fight of pre-teens?
There was no Apple fanatacism in any of the previous posts, if anything there were individuals who were able to stand up see some very real pros for the medium – in spite of the unfortunate commercialisation.
I see alot of Ads on this site too. It’s the way the world makes money to make things happen. Don’t you think your responses and objections are a bit overblown?
July 4th, 2005 at 2:30 am
Apple didn’t even create the moniker of ‘podcasting’ – i’ts a term that grew from the ground up.
From a product that built a deal of its success to the software it uses.
Software that streamlined users’ ability to RIP their music to a single source and burn mixed copies of it. “Rip. Mix. Burn.”
I wonder how many mp3’s jon’s downloaded that were encoded through iTunes, by users who previously didn’t even know what the term “rip” meant.
Bit the hand, Jon. Bite it – it doesn’t feel it or care.