Buzz-buzz. Who’s there?
p2pnet.net News:- They treat you like dirt, but they want must have – your money.
And advertising – the oily art of brainwashing and/or bludgeoning you into buying stuff you don’t need and don’t want – is the way they do it, with the entertainment cartels leading the way.
You`re not a person, you`re a segment and this summer, all you segments walking through theater lobbies in New York, Los Angeles and San Francisco, may feel a “sudden vibration” in your cellphones.
But it won`t be a call you`ll want to answer. Instead, it`ll be, the work of a nearby Bluetooth promotional kiosk, says the New York Times.
In short, it`s the latest variation of those infuriating `marketing` calls you get just when you`re sitting down to dinner. Because, Last month, 20th Century Fox signed a deal with Loews Cineplex Entertainment to distribute movie trailers, ringtones and pictures through kiosks in three Loews theaters, says the story.
Promotional material can be picked up by anyone with Bluetooth
Downloading a full-length movie trailer from the kiosk takes about 30 seconds, and there is no fee from the phone’s service provider, says the NYT.
No charge? Well gee, thanks!
“Everyone in the entertainment space is looking for creative new ways to access consumers,” Grant Wakelin, chief executive of WideRay, the San Francisco-based company that developed the wireless technology behind the service is quoted as saying.
“This is a cool new approach.”
The Fox promo is limited to Bluetooth-compatible phones. But if it works for Fox, you can bet the rest of the gang will be breaking their necks to follow suit and it won’t be long before it`ll be hard to tell the difference between a call you want and one you don`t – just like with `real` telephones.
(Thanks, Catflap)
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See:-
New York Times – Fox buzzes filmgoers to push its movies, July 19, 2005
July 20th, 2005 at 6:02 pm
This is simply one of the many reasons I’ve kept an old Kyocera 2325 for so long.
I wish that the cellular carriers in the USA would allow “calling party pays” to be put on to a phone’s plan. For all incoming calls, answered or not…
July 20th, 2005 at 7:54 pm
Well, maybe this will encourage people to turn off the phones or *gasp* leave them at home or in the car.
I am sure if you are a movie going you are going to appreciate someone next to you answering the phone, while you try to watch the movie. It isn’t like you are in a privacy booth when they answer.
I congradulate Hollydud on finding yet another way to drive customers away from the ticket office. But I guess the you paid and now you’re ours for the next hour and a half rules. Sheep will never figure out that they don’t have to put up with it and can walk out the door at anytime.
July 21st, 2005 at 7:14 am
LOL! I don’t even have a mobile phone.
Oh and in The Land Down Under, the calling party ALWAYS pays for the calls. And sms’s as well.
What kind of weird plans do you yanks put up with? More importantly WHY do you put up with that crap?!
July 21st, 2005 at 10:28 am
because while the rest of the world moves on in technology and makes service plans that are fair, the usa is far behind and needs to catch up because the companies take too much time and spend too much money on creating new frequency/technology standards, and lobbying for new laws to protect bigbusiness.
this is what’s also happening with hdtv. the rest of the world has basically come to an agreement on hdtv, but the usa want everyone to change to their own standard.
while most of the world is PAL, the usa and a few other countries like japan are ntsc.
it’s all about control and the big business models in the usa will not conform to the rest of the world.