Full-screen, online Video Ads -
It’s official. TV is taking over CyberSpace.
A company called Unicast, which describes itself as a pioneer in the online advertising solutions (advertising solutions?) industry, today forced its first ‘Video Commercials’ onto Internet users.
The 2mb, 30-second TV-type ’spots’ exhibit, “television-like quality,” says a Unicast puff release.
[Spot: A blemish, mark, or pimple on the skin. c. A stain or blot - American Heritage Dictionary]
“Yes, it’s intrusive,” admits John Vail, director for digital media and marketing for Pepsi-Cola North America.
“Demand for the Video Commercial by both online advertisers and publishers has been overwhelming,” says Richard Hopple, Unicast chairman and ceo in a puff releases.
No one seems terribly concerned that the people they’re aimed don’t want them. Or that one of the reasons the Net has become so popular is: there are all kinds of ways you can spike Internet ads, unlike in the real world where there’s nothing to stop the flow of garbage. ReplayTV, a digital video recorder with a commercial skipping feature, was killed stone dead by the entertainment industry. http://p2pnet.net/story/517
Using Microsoft technology, “The fully interactive Video Commercial is delivered via Unicast’s patented, pre-cached delivery method, so that ads play transitionally (non-streamed) and without delay when consumers are moving between pages,” says Unicast.
This means the ads are shoved into your face whether you want them or not.
January 21st, 2004 at 9:43 am
A man made it, and a man can block it. Not to worry. They will add this add to the existing ad blockers.-
January 30th, 2004 at 5:18 pm
Simple stuff, find the IP it is coming from, and block that IP.
Hell, I was just forced to switch to WinXP, I spent half an hour blobking IP’s of various ad servers.
Fun.