p2pnet - rss feed: The Guardian’s new look
p2p news / p2pnet:- The Grauniad, as Private Eye used to call Britain’s The Guardian, has changed shape. Literally.
In its new Berliner format, it’s transformed from a broadsheet to something more resembling a tabloid and there’s now colour on every page. It even has a new typeface called Guardian Egyptian.
The Guardian Unlimited web site is read by nearly 11 million people a month around the world, says the paper, going on, “ No other paper in Britain comes close to the size and diversity of our audience. The challenge in redesigning the paper was to remain true to the journalism while making it more convenient to read and handle.”
Is this just PR-babble to disguise the fact that The Grauniad has been swallowed whole by Rupert Murdoch, say, or perhaps by Bill and the Boyz, with all that would imply?
Thankfully, No. “Our ability to plan this new paper and invest in it has been made possible through our ownership structure,” it says.
“The Guardian is owned by the Scott Trust, established in 1932 by the same families which had started the paper in 1821. The trust reinvests income from other business to ensure that the Guardian can remain a serious, progressive voice in a world in which news organisations are increasingly in the hands of fewer and fewer multinational companies.”
Editor Alan Rusbridger told the UK Press Gazette the move to mid-size Berliner format “will also signal a move towards the political middle ground for the traditionally left wing paper”.
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See:-
The Guardian - The shape of things to come, September 12, 2005
UK Press Gazette - Guardian reveals new look ahead of Berliner relaunch, September 9, 2005
September 12th, 2005 at 5:52 pm
in some german-speaking countries, a “berliner” is a jelly doughnut.
it doesn’t look like one. does anyone know if it tastes like one?
it also doesn’t look like JFK. he said he was a berliner. did he mean he was a jelly doughnut? or that he merely tasted like one?
at least the website states that they won’t be calling it a berliner for much longer.
since they’re calling their new font “Guardian Egyptian”, why not call it “The Egyptian” newspaper?