UK bans Sin City inter-ads
p2p news / p2pnet:- An interactive Sin City bus shelter ad has been banned in the UK because Advertising Standards Authority says the scenes “were unsuitable for children and were likely to cause widespread offence,” states the BBC.
It’s the first time the ASA has upheld a complaint against an interactive advertisement of this sort., says the story.
Walt Disney’s Buena Vista International said it had removed bad language and violence from the material on the poster and had, “placed the buttons people used to watch the clips higher than normal, out of the reach of children”.
But, the ASA pointed out, kids could still see the clips from the all-digital movie if someone else pressed the button.
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See:-
BBC – Watchdog bans Sin City film ads, September 21, 2005
September 22nd, 2005 at 12:24 am
Welcome to the PC(Political Correctness) madness of the uk. Soon we will be banned from celebrating christmas anymore because it might offend religous minorities.
September 22nd, 2005 at 7:11 am
LOL there was a big stink here a few years back about some kids day care centres refusing to do anything special for xmas for exactly that reason.
September 22nd, 2005 at 1:45 pm
where were the buttons located on the poster?
if they get rid of this, there will be a new unwanted, annoying ad distribution, like sms spams and automatic downloads to a mobile device while you wait at the bus stop.
these types of ads are used in the states to spam the mobile phones of people who enter cinemas and other formerly ad-free environments.
just wait, UK. it’ll be there soon.