Decision-making and risk-taking
p2p news / p2pnet:- Apple boss Steve Jobs “gave a rare insight into what drives his decision-making and risk-taking at Apple Computer” to Stanford University students, last summer, says The Times Online.
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life,” he’s quoted as saying.
Jobs told the students he’d lived by his code that death “is life’s change agent”, since he was 17 and, “Last year the theory was put to the test. Jobs was told he had pancreatic cancer, and had no more than six months left to live.
“My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die,” ther story has him saying. “It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months . . . it means to say your goodbyes.”
But doctors found he had a very rare form of the disease that was treatable by surgery and the experience “reinforced his belief that you should take risks to achieve what you want and push for more — not play safe”.
Let’s hope the dinosaurs running the entertainment and software cartels are listening.
The Times Online – A second bite of the Apple, September 25, 2005
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First they ignore you, then they laugh at you, then they fight you, then you win
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