p2pnet - rss feed: Big Music and mp3.baidu.com
p2p news / p2pnet:- Markets for mp3 players in Communist China and South Korea are maturing more quickly than elsewhere, says a report.
Nearly 80% of purchases in the next 12 months will come from people who already own a player, says Parks Associates, but in contrast, “"among future owners in other countries, 70% in the U.K., 67% in Germany, 66% in Japan, and 58% in France do not currently have an MP3 players” and in the US, sales are equally split between owners and first-time buyers, it says.
“Higher penetration rates and the popularity of less-expensive flash-based devices both contributed to this phenomenon,” says the company’s Harry Wang,also saying that first-time buyers are also wealthier and more likely to engage in activities such as downloading music and listening to online radio programming.
“These findings call for different approaches in marketing to these areas,” Wang says.
“In Western Europe and Japan, where first-time buyers drive the MP3 market, vendors must educate consumers and build brand awareness. In China and South Korea, vendors should work to discourage brand switching as well as offer product features that are uniquely appealing to these consumers.”
Significantly, Chinese search firm Baidu, whose success rests firmly on the popularity of its mp3 downloads, was recently found guilty of copyright infringement.
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See:-
Parks Associates - China and South Korea Show Mature Markets for MP3 Players, October 11, 2005
mp3 downloads - Big Music and mp3.baidu.com, September 27, 2005
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