Online music Yes, radio, No
p2p news / p2pnet:- Teens would rather listen to music online than on the radio, is one of the unstartling findings in a new study.
And they’re multi-taskers, says the Yahoo and OMD advertising agency study in another startle-free conclusion.
“Teens, on average, perform about three to four other tasks while surfing the Internet and two to three others tasks while watching television,” says CNET News, quoting the report, which draws from responses in 11 countries.
It also found teens in developing countries, “are more receptive to advertising than teens in developed countries,” says the story.
“For example, more than half the teens surveyed in Mexico and China and 68 percent in India agree that advertising is a good way to learn about trends and things to buy. Thirty-five percent or less of teens surveyed in France, Germany and the U.S. think so.”
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See:-
CNET News – Teens, like, do lots at once, September 26, 2005
September 27th, 2005 at 7:08 pm
The downfall of radio can be predicted. Radio has too many problem, one of which is how to select the music they play, which mostly sucks.
Radio stations have one basic way to select songs. They pay the so called performance societies the right to perform millions of songs BUT THE SONGS ARE UNKNOWN, as the stations do nort get a copy of the song catalog. This has led many stations into legal problems after performing songs that are not in the unseen catalog. Now they are in a state of fear, eliminating music programming, the one areas where radio could compete well with television and the web.
And what do the radio stations plan do to fight the licencing methods of the performance societies (BTW, part of the music cartels)? Nothing, I fear.
September 28th, 2005 at 12:46 am
I don’t know how popular radio works in other countries but in the US, we have the billboard top 100. This is a list populated by singles based on the number of times each song is played on popular radio. The popular radio, in turn, decides what to play based on the billboard top 100. Kind of a loop, only to be entered with $$$$.
September 28th, 2005 at 4:03 am
There are alternate forms of radio to the commercialism described above.. Community radio, college radio, micro radio, net radio. And there are other countries than the US.. The demise of radio has been many a time predicted but it’s really actually pretty silly a call. There is and always will be a spot for a brodacst stream of selected voice and music where the listener just trusts the station to put on decent content. It just works, always has. The fact that new audio medias are being popularised changes nothing to this. It’s like saying that TV will kill cinema. Read McLuhan.
September 28th, 2005 at 5:35 am
“For example, more than half the teens surveyed in Mexico and China and 68 percent in India agree that advertising is a good way to learn about trends and things to buy. Thirty-five percent or less of teens surveyed in France, Germany and the U.S. think so.”
This is because the kids in Mexico and China haven’t yet had time to become utterly sick to death of advertising through constant, complete and utter overload. Don’t worry, the next generation of kids in those countries will think exactly the same as the kids in France, Germany and the US do already. Oh, and some of us in Oz too.
More ads does NOT equal more impact. It DOES equal more annoying! Then again, i gave up on commercial radio, and tv the best part of a decade ago because of the ads. I don’t even want to know how bad they’ve become since then.