p2pnet - rss feed: SanDisk launches DRM flash
p2p news / p2pnet:- Flash memory with DRM?
That’s the claim made by SanDisk which today unveils grūvi, Digital Restriction Management on a storage card.
The new Rolling Stones album A Bigger Bang, which was on the p2p nets almost as soon as it was released, will be sold on grūvi music cards for (wait for it) $40 starting next month, says the company.
"Apart from getting all of the tracks on the new Rolling Stones album, consumers also will be able to preview and purchase - directly from the card - other Rolling Stones music from the band’s back catalog, through either a PC or a supported mobile phone," it says.
The brand name for TrustedFlash technology, grūvi will, "empower consumers to use their purchased content in a multiplicity of supported devices, in contrast to today’s closed, proprietary systems that bind content to a particular host device, such as a specific cell phone or MP3 player," says SanDisk.
"TrustedFlash technology empowers the card itself to be the manager of digital rights, thus giving consumers the freedom to transfer the card – and its content - to other supported devices without compromising its content protection system. TrustedFlash cards also function as regular cards in non-secure host devices."
EMI Music, Samsung Mobile Communications, Yahoo! Music and NDS have decided on grūvi, according to SanDisk.
TrustedFlash cards can be customized to meet specific security and digital restriction management solutions, including integrating "chosen DRM solution and rights portability across many devices," says company spokesman Yoram Cedar,, adding that SanDisk is "currently working with a number of leading handset manufacturers to enable their handsets to support TrustedFlash cards through a software upgrade".
Not only but also, SanDisk is going up against the iPod shuffle with a SanDisk-branded flash-based music player.
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See:-
SanDisk - TRUSTEDFLASH SECURE CONTENT DISTRIBUTION PLATFORM, September 27, 2005
September 28th, 2005 at 3:06 pm
HAHAHAHAHA they obviously dont want to sell any cards then
September 28th, 2005 at 4:19 pm
$40 for a flash card with music ?
These people are insane.
Why didn’t they just use ROM memory with the SD form factor. This could be done at a fraction of the cost.
Or maybe they think people would want to erase or overwrite their expensive album purchase.
September 28th, 2005 at 6:56 pm
Wow, what price portability??? $40, that’s what! Amazing..
September 28th, 2005 at 9:35 pm
I thought SD cards were already equiped with this kind of restriction protocol already? Everybody on the block coming out with their own “brand” of non-interoperable DRM will cripple it in the marketplace and eventually it will go away. Yay! In the mean time (and I mean MEAN) things will really suck for those who try to use so called “portable” cartel music product.
September 29th, 2005 at 3:51 am
“TrustedFlash cards also function as regular cards in non-secure host devices.”
Does this mean that if i got one of these cards and plugged it into a nonwindows pc (lets face it, it’s unlikely the onboard drm works with anything other than MS drm under windows) that i’d be able to do anything i like with the content stored on it?
I really don’t believe they’ve actually sat down and thought this through at all.
September 29th, 2005 at 12:39 pm
Let me see if I got it right?
They want me to change $10 CD for $40 card? Why? What do I gain?
Why does my mp3 player have 40Gb disk in it?
I have big portable disks because I want less stuff to carry around not more!!! Morons…