Apple’s Lugz boot-up
p2p news / p2pnet: It seems the advertising fraternity are all a-twitter over a, “popular new commercial for the Apple iPod” that’s “again raising the issue of what constitutes originality in advertising,” says the New York Times. The commercial, featuring the rap artist Eminem, is the most recent in a two-year-old campaign from Apple Computer that uses silhouettes of singers and iPod users to promote the iPod digital jukebox and the iTunes service.
“From Times Square to Turkey, the Apple commercial has been sending eyebrows skyward among writers and readers of Web logs devoted to advertising.”
It seems there are, “far too many similarities between the Apple commercial, created by the longtime Apple agency, TBWA/Chiat/Day, and a spot produced three years ago by another agency, which was selling the Lugz brand of boots”.
“We’re very upset,” the NYT has Larry Schwartz, executive vice president and principal at Lugz in New York, saying. “The look and feel are awfully similar. We think very highly of Apple. We don’t understand how this could have happened.”
And the NYT doesn`t even mention Playboy or LuxPro ; )
“The Lugz commercial ran from August through December 2002 and has not appeared since, Mr. Ginsberg said,” says the NYT. But it’s been available for viewing, he said, on the Psyop site, the production company that worked on the commercial.
Interestingly, Psyop also worked on a Napster ad.
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See:-
New York Times – Is Imitation Flattery, Theft or Just Coincidence?, October 26, 2005
