p2p news / p2pnet: Independent research says, Mass market penetration of digital recording devices and broadband/file-sharing networks are prompting many entertainment brands to enrich their content protection strategies and influence bottom line performance.

Digital Restrictions Management (DRM) firm Macrovision funded the report and translated, the above PR-babble means ensuing (it earnestly hopes) mainstream media coverage will result in product sales.

The company markets the illusion that effective copyright protection is possible and its bought-and-paid-for `research` investigates the, attitudes and strategies of Europe`s games, music and film brands as they combat the billion Euro threats of CD/DVD `Rip & Burn` and illegal peer-to-peer (P2P) file-sharing.

Billion Euro threats?

Yup.

Twenty-two percent of the 100 entertainment executives interviewed in the UK, France and Germany, believe the P2P threat to be over-hyped, admits Macrovision. Nonetheless, Music and games industries predict a potential 11% increase in bottom line figures with improved content protection processes.

Don`t bother to stay tuned.

Something you think we should know? tips[at]p2pnet.net

First they ignore you, then they laugh at you, then they fight you, then you win
- Mohandas Gandhi

Tired of being treated like a criminal? They depend on you, not the other way around. Don’t buy their ‘product’. Do bug your local political representatives. Use emails, snail-mail, phone calls, faxes, IM, stop them in the street, blog. And if you’re into organizing, organize petitions, organize demonstrations and then turn up on your local political rep’s doorstep, making sure you’ve contacted your local tv/radio station/newspaper in advance.

This entry was posted on Wednesday, October 26th, 2005 at 8:24 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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