Staying in touch with fans
p2p news / p2pnet: “There is a major trend in the music industry from physical to digital formats, and this of course will continue.”
That statement comes from a corporate player in Europe where mobile phones are a lot more than merely a means to call home.
Making the remark was Matthias Immel who’s, “involved in international marketing at T-Mobile, an arm of Germany’s Deutsche Telekom” and it came in a Reuters story which also has him saying:
“Everyone these days has a mobile phone, so for major artists, this is a perfect tool to stay in touch with the fans.”
Immel believes mobile phones will become the dominant hardware used as digital music players.
But, “The music business is only beginning to come to terms with Internet downloading, much of which has been done illegally, and piracy of physical CDs,” says Reuters.
Meanwhile, “This is the future, baby”, Robbie Williams, announced at the end of his album-launching concert in Berlin, “which was beamed into 27 cinema and nightclub venues across Europe and watched by more than 100,000 people on their mobile phones,” it states.
Quick! Someone tell EMI, Vivendi Universal, Sony BMG and Warner Music!
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First they ignore you, then they laugh at you, then they fight you, then you win
- Mohandas Gandhi
Tired of being treated like a criminal? They depend on you, not the other way around. Don’t buy their ‘product’. Do bug your local political representatives. Use emails, snail-mail, phone calls, faxes, IM, stop them in the street, blog. And if you’re into organizing, organize petitions, organize demonstrations and then turn up on your local political rep’s doorstep, making sure you’ve contacted your local tv/radio station/newspaper in advance.
See:-
Reuters – Pop stars tap new technology to market music, November 3, 2005
dominant hardware – ROKR and Music for Mobiles, November 2, 2005
