SunnComm falls for p2pnet spoof
p2p news / p2pnet: We had an email from frequent DRM p2pnet commentator Astrid Cameron, this morning, and here it is:
“Jon: Unbelievable as it might seem, the people at SunnComm fell for your spoof piece and felt the need to write a denial – Astrid”
I know. But I this isn’t a spoof. I swear it !

Here’s the press release on Yahooo >>>>>>>>>>>>>>>>>>>>>>>>
http://biz.yahoo.com/pz/051108/89378.html
PHOENIX, Nov. 8, 2005 (PRIMEZONE) — SunnComm International, Inc. (Other OTC:SCMI.PK – News), maker of MediaMax, America’s best selling and most accepted content protection and enhancement technology, announced today that certain reports announcing a joint venture with one of its competitors are absolutely not true.
There are published reports circulating online that state SunnComm is creating a new kind of DRM under a joint venture with a competitor named Macrovision (NasdaqNM:MVSN – News). In part, the story claims:
“From December 1, all iTunes downloads will carry a new kind of Fair Play DRM, a direct negative feedback ‘watermark’ recognized by Fair Play earbuds and, ultimately, by other audio devices from manufacturers who sign up for the code, which was created under a joint SunnComm and Macrovision venture.” The original inaccurate story was written by Jon Newton, editor of P2PNET.net on Saturday, November 5th and can be found at the following online link: http://p2pnet.net/story/6867
“At this time SunnComm is not involved, in any way, with Macrovision as it relates to development projects or other discussions with Apple Computer. Executives at MediaMax Technology Corp. (OTC BB:MMXT.OB – News), the seller of MediaMax, have confirmed that they are not currently working with Macrovision in relation to the development of a new kind of DRM for Apple(r).”
In our spoof, we suggested SunnComm, whose Digital Restrictions Products are famous for their lack of restriction abilities, had produced a truly shocking and extremely loud DRM product.
First they ignore you, then they laugh at you, then they fight you, then you win
- Mohandas Gandhi
Tired of being treated like a criminal? They depend on you, not the other way around. Don’t buy their ‘product’. Do bug your local political representatives. Use emails, snail-mail, phone calls, faxes, IM, stop them in the street, blog. And if you’re into organizing, organize petitions, organize demonstrations and then turn up on your local political rep’s doorstep, making sure you’ve contacted your local tv/radio station/newspaper in advance.
See:-
spoof piece – Apple, Microsoft p2p collaboration, November 5, 2005






November 9th, 2005 at 12:35 pm
Its bad enough that the SunnComm CEO was so stupid that he didn’t even realise the article was a spoof, even though Jon admitted it in one of the comments immediately following the article, and felt the need to deny some of the obvious statements made in jest:
“SunnComm Denies Published Reports of Joint Venture”
http://biz.yahoo.com/pz/051108/89378.html
but it seems this guy has entered into a transaction that will pay himself $1M guaranteed in shares, in addition to $100K pa consultancy fee and very generous stock options.
It is with MediaMax Technology Corporation. This company was exposed on p2pnet as a sham last year.
“SunnComm to MediaMax Technology Corporation: A rose by any other name?”
http://p2pnet.net/story/4567
When MediaMax Technology Corporation merges back with SunnComm (and as that article asked, why did they separate in the first place?), Jacobs will act as a consultant to the company. This is his renumeration:
“Mr. Jacobs will be paid a consulting fee equal to $100,000 per annum for his services. In addition, the Company agreed to issue Mr. Jacobs 10,000,000 shares of the Company’s common stock on or promptly after January 1, 2006, which shares he may cause the Company to repurchase for $.10 per share within 30 days following the second anniversary of the effective time of the SunnComm merger, and granted to Mr. Jacobs options to purchase 15,000,000 MediaMax shares, 10,000,000 of which are exercisable at $.05 per share and 5,000,000 of which are exercisable at $.075 per share”
http://biz.yahoo.com/e/051104/mmxt.ob8-k.html
Of course a company earning millions of dollars every year can afford be extravagant to its mates…. Oops did I say millions of dollars revenue. Lets check that now….
2003 – $0 revenue
2004 – $106K
2005 (to June 30th) – $99K
OMG – the poor shareholders!
One can only pity the long suffering shareholders of SunnComm (and MediaMax Technology Corporation) who have seen their shares fall in value from about 70 cents to 3 cents today. The 70 cent high was achieved when the stock price tripled following the release by Jacobs of a press release with a Taiwanese company that has since been proven to be non-existent.
SunnComm Inks $20+ Million Copy Protection Deal With Major Pacific Rim CD Manufacturer
http://www.cdmediaworld.com/hardware/cdrom/news/0012/sunncomm_cd_protect.shtml
Yes, Will-Shown Technology Co., LTD does not exist. They press release was a complete fabrication to pump the stock price.
Perhaps the SEC may nail him before he can take advantage of the lucrative $1M fee.
November 9th, 2005 at 1:48 pm
Since most of their own press releases are spoofs, they probably thought that the source might have been an unauthorized person within the company. They issued a denial to play it safe. As their own PRs are full of ludicrous statements, they didn’t recognize the absurdity of the statements in the article.
November 9th, 2005 at 2:05 pm
Is the SunnComm logo supposed to be a decomposing egg or a microbe?
Just asking …….
November 9th, 2005 at 3:29 pm
Do you know that SunnComm held 96M shares in MediaMax (fka Quiet Tiger) which they announced they were going to distribute to SunnComm shareholders as dividends.
http://www.sunncomm.com/press/pressrelease.asp?prid=200407211100
They distributed 24M only….
http://www.sunncomm.com/press/pressrelease.asp?prid=200407270900
… and then in a MediaMax Technology SEC filing, it was noted that they would not distributed the rest (they never announced this formally to SunnComm shareholders, other than this note in the MMXT filing).
“On October 21, 2004, SunnComm International, Inc. distributed a total of 23,879,893 MediaMax Technology Corporation common shares under this Prospectus to its shareholders of record at September 30, 2004. All shareholders of SunnComm International, Inc. that received MediaMax Technology Corporation common shares were listed at Exhibit 99.1 to MediaMax Technology Corporation’s Post-Effective Amendment Number 1 filed on December 20, 2004. SunnComm does not intend to make any further distributions of MediaMax Technology Corporation shares to its shareholders.”
http://www.sec.gov/Archives/edgar/data/1057024/000119983505000287/sb2-3rd.txt
If those MediaMax shares had been distributed as announced, non-insiders of the company would have held a majority holding and could have voted against the usurios consulting agreement that MediaMax signed with Jacobs.
November 9th, 2005 at 3:36 pm
You are all idiots. to much time on your hands and do not understand piracy.
November 9th, 2005 at 3:37 pm
Have you ever visited their investor board on Investorshub? It’s a gas.
November 9th, 2005 at 3:54 pm
It didn’t surprise me that a snake-oil salesman wouldn’t recognize the difference between a spoof and a fact. They spend so much time deluding themselves that DRM has anything to do with protecting copyright, something a technology can’t do, that they’ll believe everything.
I think Jon should write an article talking about how the world needs to turn around and spin the other way, and the ecological disaster that will result during this change in direction. That might cause the stock market to collapse.
November 9th, 2005 at 3:55 pm
This would be why, as of seeing that particular article at P2Pnet, I removed their feed from my RSS reader. No time for nonsense. Post original news articles only when you have something sensible to say. Like Slyck.com does Smile.
http://www.slyck.com/forums/viewtopic.php?t=16072
November 9th, 2005 at 3:59 pm
We understand “Piracy” very well:
http://lxer.com/module/newswire/view/47021/index.html
We are just part of the more informed alternative media that understands that it is companies like Sony, Microsoft and Apple, and industry associations like the MPAA and RIAA that are the pirates, not those committing mostly harmless de minimis infringement through unauthorized filesharing.
November 9th, 2005 at 4:10 pm
So if you removed the p2pnet feed from your RSS reader and have no time for nonsense, how come you managed to be aware of today’s article?
Are you Peter Jacobs?
November 9th, 2005 at 4:46 pm
Hi:
The idea was to point up just how ridiculous DRM is, and to provoke discussion.
I have to admit, though, I’m surprised as hell that SunnComm actually issued a denial. But then again, given the nature of the company and its product, and that it also tried to sue John Halderman [http://p2pnet.net/story/3329] maybe I’m not.
Cheers!
November 9th, 2005 at 6:31 pm
Thank you Jon Newton for not being afraid to have an opinion and a sense of humor.
You gave SunnComm a well deserved bitch-slapping.
November 9th, 2005 at 7:28 pm
This is something SunnComm deserves. This goes to show you that the enemy reads these pages (or at least their bots do), and it affects what they do. I blog constantly as it is the only way I have a least bit of say in the way the government of my country (P.S.A.) runs. This site and the others like it may actually have a chance of getting things turned around and in favor of the common people. Keep up the good work.
November 9th, 2005 at 7:53 pm
lame
November 9th, 2005 at 10:31 pm
More importantly, it DEMONSTATES time and time again that the industry execs actually read these peer-to-peer websites, especially P2PNET. Comes to show you that in today’s age, the “voiceless” DO have a voice. Kinda makes you feel warm and fuzzy inside, doesn’t it?!
Cheers everyone and keep up the good work making P2P one the (a) most visited, (b) most read, and (c) most respected gathering point for like-minds!
November 9th, 2005 at 10:38 pm
Yes. Thanks to the internet and sites likie this the voiceless have voices. Its great !!!!!
November 9th, 2005 at 11:02 pm
How else are the anti-P2P forces going to learn about things like Bittorrent sites?
I’d be willing to bet that Big Music and its collaborators are among P2PNET’s most avid readers.
November 9th, 2005 at 11:06 pm
so I guess the 250dB blast from the headphones (which would be enough to virtually liquify your head) must be true after all!
November 10th, 2005 at 1:50 am
You guys have a mean streak in you
November 10th, 2005 at 2:47 am
Mean streak? Lols, The media cartels give new daffynition to that phrase.
November 10th, 2005 at 2:49 am
Mean streak? Lols, The media cartels give new daffynition to that phrase.
November 10th, 2005 at 3:13 am
“At this time SunnComm is not involved, in any way, with Macrovision as it relates to development projects or other discussions with Apple Computer,” SunnComm said. “Executives at MediaMax Technology Corp, the seller of MediaMax, have confirmed that they are not currently working with Macrovision in relation to the development of a new kind of DRM for Apple.”
For those not keeping track, MediaMax and SunnComm are basically the same entity. So, SunnComm apparently called itself to confirm that it’s not working with a major rival on ear-shattering DRM. Lovely. ®
http://www.theregister.co.uk/2005/11/09/sunncomm_drm_ear/
November 10th, 2005 at 8:26 am
I second that! It’s a double edge-sword as the previous reader mentioned. The Music and Movie cartel are able to ‘educate’ themselves on technologies such as BT…But you know what, the tech stuff they learn are teh established stuff adn has been around for a long time. So they are not getting an ‘advantage.’ On the plus side, it may influence some of them that WE consumers are not to be abused and taken lightly.
Respect us OR ELSE!!!
November 10th, 2005 at 3:19 pm
The rich and pwerful used to say about the less fortunate population,
“Let them eat cake.” Well, this is now being turned aroun on the cartels. FreeWan is popular around more than one college. Yes, many are wepped, but the key is given via word of mouth. This is one way of keeping the cartels off of people’s backs. They cannot sue what they cannot see.
November 10th, 2005 at 3:24 pm
I wonder if the media cartel is responsible for this sploggin in order to force Jon to register users?
November 10th, 2005 at 6:56 pm
I know a lot of people like this site and support jon. But to have SunnComm, who is bigger than anything or anyone on this site call Jon out by name and say his story is innacurrate is damaging to the credibility of this site. Just a thought.
November 10th, 2005 at 8:24 pm
People who browse SunnComm’s website who see the article and a link to p2pnet.net will either do one of the following:
They will think to themselves that Jon’s site sucks and will forget even the name of Jon’s site after a day or two, or they will get curious and click on the link and be taken to the article and realize that it is satire.
If they decide to come and read this article, they may decide to look at others and gain some insight into p2p. I have a couple of times visited a satire site and after realizing it was a satire decided to do additional investigation of the company depicted. Needless to say, from a business perspective, I see no long term profit in DRM. I would invest in a DRM company only if I were sure that a pump and dump scheme would work.
November 10th, 2005 at 10:53 pm
Some of you people need to lighten up.
“But to have SunnComm, who is bigger than anything or anyone on this site call Jon out by name and say his story is innacurrate is damaging to the credibility of this site. Just a thought.”
Here’s another thought. The idiots at SunComm, who actually took this story seriously, should give their head a shake. Seriously, anyone with half a brain should realize the story is a spoof.
November 10th, 2005 at 11:18 pm
Bigger does not mean having more credibility. SunnComm, while relatively big, does not have any moral authority or credibility and thus can not adversely affect this site’s credibility. In fact their press release, which you think is bad for this site’s credibility, was not a real news article, but propaganda they paid Yahoo’s PrimeZone News to run. Any news released in that manner is full of shit and has no credibility of its own.
November 11th, 2005 at 5:44 am
In the rootkit debacle that Sony is in up to it’s neck, so is SunnComm. Depending on how far these countries and states decide to persue this “who is responcible” in criminal activity could well lead right to SunnComm’s doorstep. Now who has the creditablity issue?
Geffen Records was founded by David Geffen in 1975 (after having founded Asylum Records in the 1970s). Geffen was originally part of Warner Bros. Records until it was purchased by MCA in 1990 and is now part of Universal Music Group. In 2003, Geffen was merged with MCA Records.
http://en.wikipedia.org/wiki/Geffen_Records
In 1995, Seagram Company Ltd. acquired 80% of MCA INC. and the following year the new owners dropped the MCA name; the company became Universal Studios, Inc. and its music divison, MCA Music Entertainment Group, was renamed Universal Music Group. The following year the new owners sold G. P. Putnam’s Sons to the Penguin Group. In 1998 Seagram acquired PolyGram from Philips & merged it with its music holdings. When Seagram was brought by France-based Pernod Ricard, its holdings in Universal were sold to Vivendi.
In the spring of 2003, MCA Records was folded into Geffen Records. Its country music label, MCA Nashville Records is still in operation.
MCA ran “RadioMOI” Music On Internet company.
http://en.wikipedia.org/wiki/MCA_Records
The companies involved include First4Internet, Sony BMG, and the notorious SunnComm and its MediaMax technology. First4Internet’s clients include Universal Music Group, Warner Music Group and EMI. Billboard reports that “Sony BMG expects by year’s end a substantial number of its U.S. releases will employ either MediaMax or XCP.
http://bigpicture.typepad.com/comments/2005/06/_limit_cd_burni.html
In otherwords, this whole thing is an all in the family affair. It was purposely cooked up, not by seeking outside third party help but by using inhouse corporations or ones that could be depended on to keep the secret. It was done, with foreknowledge of exactly what they were doing, who was doing what, and with the assurance that it would be kept quiet.
Let the chips fall where they may.
November 11th, 2005 at 9:28 am
Interesting…. how can we connect these FreeWan(s) together to form a national and INTERNATIONAL network?!!
Any genius hackers out there who can assist?
November 11th, 2005 at 9:42 am
I’ve said it before and i’ll say it again. The bigger the org the smaller the brains in charge.
My current theory is that as the org grows in size, the ego starts to overwhelm the intellect. It explains most of the behaviours, attitudes etc, but without some real studies it’s just conjecture.
November 11th, 2005 at 11:28 am
Sony Malware Targets Mac Via Music CDs;
Posted by: Trent Nov 10, 2005 – 11:47 PM
Software 177 Reads
Vote no on Sony?
A MacInTouch reader has reported that upon inserting Imogen Heap’s new album (you might remember Imogen from the techno-pop duo: Frou Frou) into his Mac he soon found an unwelcome CD extra present on the album, an application labeled “Start.app.” After launching the application one is presented with a long legal agreement, if one clicks continue they are then asked for a username and password. The application then quickly quits. It turns out this application installs two kernel extensions, “PhoenixNub1.kext and PhoenixNub12.kext.” What the kernel extensions do exactly has yet to be discovered.
Supposedly, it is not the same as the Windows rootkits the internet has been buzzing about but rather DRM created by SunnComm (who advertises Mac support for their software).
While Macs have been subject to physically altered copy-protected CDs in the past, even prompting Apple to provide instructions concerning removing said CDs from one’s Mac because they would refuse to eject, this is the first time in recent history that a large company such as Sony has specifically targeted the Mac with software DRM.
http://applexnet.com/index.php?name=News&file=article&sid=1648
November 11th, 2005 at 4:21 pm
http://p2pnet.net/story/6936
That’ll be a start.