Girls = more music buys
When it comes to buying music, teenaged girls lead the way, spending 15% more on it than boys and except for downloading and burning CDs, they’re also bigger digital music users, says new online survey.
But, internet marketing is no panacea for the struggling music industry and the top influences on teen music buying remain radio, friends’ recommendations and music videos on TV, it says.
"Nearly half of online teen girls spend more than $100 a year on music," says a Jupiter Research report based on a survey of more 1,800 online teens, ages 13 to 17.
"Besides their spending, another thing that makes teen girls particularly attractive is their reliance on the Internet to gather music-related information," says Juliana Deeks, Jupiter Research associate analyst.
"Nearly one-half read about musicians or bands online. Girls are also more likely to use the Web to listen to streamed song samples and watch music videos, and they’re twice as likely as boys to research concert and tour information online. The only online music activities that boys are more apt to participate in than girls are downloading music and burning CDs," she says.
The report also examines the 26% of the online teen music influencers – the kids whose friends seek their opinion on what new or cool music to listen to.
"These music influencers also tend to be girls and they spend 28% more on music than the average teen," says David Card, Jupiter Research vp. "While the music influencers burn and download more than average teens, they also tend to have a broader interest in style and pop culture, and are heavier users of online media sites, IM and Weblogs."
