Pfizer’s Viagra RFID DRM ; )
p2p news / p2pnet: Back in the summer of 2005, Pfizer, manufacturer of Viagra DRM (Droop Restoration Management) technology, was roundly criticized for not explaining in its wild and horny advertisement that taking the drug can cause headache, flushing and abnormal vision.
Nonetheless and notwithstanding, Viagra continues to be wildly popular to the extent it’s experiencing ‘piracy’ problems similar to those the entertainment and software cartels constantly whine about.
But Pfizer believes it has the answer, namely, RFID, short for Radio Frequency Identification.
“Any man, woman or child with an e-mail address has likely deleted scores of spam for discounted Viagra from questionable sources. Indeed, the erectile dysfunction drug is a major target for counterfeiters,” says the RFID Journal. “But Pfizer, the pharmaceutical giant that manufactures the drug, has announced that it is using RFID to fight Viagra fakes.”
Does that mean each Viagra pill will have an RFID chip embedded in it? Not quite, Batman.
As each bottle of Viagra moves down the packaging line, “a label with an integrated Tagsys Flexible Module passive high-frequency (13.56 MHz) tag is applied,” says the story. “Then, an RFID interrogator encodes an EPC to each label. A second interrogator then verifies that the tag has been successfully encoded and can be read. The interrogator also reads the unique ID number that had been stored on the tag’s chip by the chip’s manufacturer, and both the tag’s chip ID and its EPC are recorded in a database. Pharmacists and wholesalers will use the tags to authenticate the drug.”
Now that’s DRM.
heh
Also See:
wild and horny – Free Viagra for perverts, May 29, 2005
RFID Journal – Pfizer Using RFID to Fight Fake Viagra, January 6, 2005
January 8th, 2006 at 6:26 pm
Like all other forms of DRM, this one attacks civil liberties. In the old days when you left the store after buying something that was “sexual” in nature you could walk without having to worry that people would know what you have. Now all you need is to pass too close to one of the growing number of RFID readers and what you are carrying with you in that “brown paper bag” is public knowledge.
January 8th, 2006 at 6:52 pm
hahahaha
gotta giver it to you guys, you come up woith some stuff =)
January 8th, 2006 at 8:37 pm
Does this DRM restrict the use of the affected organ with a vagina it was firstly applied with or the fair-use of a said organ with another vagina (for back-up purposes, of course) can still be permitted for as long as the same same bottle is not used for 2 vaginas at the same time?:-)
Of course, its use for more than 1 penis would be definitely sharing, and that is a big no-no in the DRM world
July 6th, 2007 at 1:52 pm
Hello! Good Site! Thanks you! jiytjhlkxnwenw