p2p news / p2pnet: Microsoft has further underscored its commitment to work closely with one of the most oppressive, repressive countries in the world – Communist China. And it’s doing so to find ways to induce you to buy even more Microsoft ‘product’ than you do already.

A new Microsoft AdCenter was designed to provide, "paid search, analytical tools and other services for advertisers," says TechWeb News, going on, "The AdCenter Incubation Lab, or AdLab, has opened in Beijing and is responsible for developing technologies that would provide advertisers with better tools for targeting online consumers. The lab was unveiled this week at Microsoft’s AdCenter Demo Fest in its Redmond, Wash., headquarters.

"AdLab has more than 50 researchers currently working on about 40 advertising technologies, the company said. Among the technologies highlighted at the event is a ‘video hyperlink ad’ that can detect a product displayed on a television screen during a show or commercial. Consumer can then zoom into the product and click through to a detailed description and information on where it can be bought."

The service is, "the linchpin of Microsoft’s strategy for catching up with rivals Google Inc. and Yahoo Inc. in the multi-billion-dollars advertising market linked online search," says TechWeb News.

"We’re really going to change the paradigm of online advertising with particular emphasis on contextual, paid search, and behavioral, as well as display," Microsoft product manager Karen Redetzki is quoted as saying in Online Media Daily.

The advertising facility will focus on, "monetizing all of Microsoft’s properties, not just search," Redetzki said. "This is now about monetizing Microsoft … It’s about looking at Microsoft assets–Xbox, OfficeLive, XboxLive.

"It really goes way beyond MSN."

The story has Redetzki saying Microsoft has located in Communist China because, "Search is a hot deal in China, and that’s where the talent is – that’s where we’ll get the people to work for us."

Sorry about that, all you untalented US researchers.

Also See:
TechWeb News – Microsoft Unveils Ad-Technology Lab, January 13, 2006
Online Media Daily – Microsoft Demos Behavioral Targeting, January 13, 2006

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If you’re Chinese and you’re looking for a way to access independent Internet news sources, try Freegate, the DIT program written to help Chinese citizens circumvent website blocking outside of China.

Download it here and feel free to copy the zip and host it yourself so others can download it.

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