Super Bowl vs the Net
p2p news / p2pnet: The last time iPod was linked to Super Bowl ads was when, in a mind-boggling display of cynicism, Apple, Pepsi and the RIAA used 16 teenaged Big Four record label victims to pump Apple, Pepsi and the RIAA. Then Janet Jackson ‘accidentally’ flashed her left mammary
In 2006, "Despite nagging worries about declining TV viewership as more people plug in to their iPods and the Internet, the Super Bowl has proven to be a resilient stronghold of truly mass media," says the Associated Press.
And, "To make sure they get their money’s worth several advertisers plan to leverage the impact of their spots this year by rolling out online promotions and other tie-ins," says the story.
What does a Super Bowl ad cost these days?
Estimates put the price of a 30-second spot at about $2.5 million, "way more than the top price of $750,000 for a spot on the Olympics," says AP.
But Jackson won’t be reprising her 2004 appearance. This year’s events will, rather, feature Jessica Simpson and the Muppets.
Also See:
mind-boggling display – New Apple Intel ad, January 17, 2006
‘accidentally’ flashed – Janet Jackson’s right breast, February 8, 2004
Associated Press – More Super Bowl advertisers make online tie-ins to splashy ads, January 20, 2006
January 22nd, 2006 at 5:13 pm
Are you ever going to drop that Apple superbowl thing?
January 22nd, 2006 at 8:14 pm
Why should he? Its pretty outrageous when a 14 year old is given the John McCain treatment for simply sharing a few songs online. If mentioning it often educates a few more people about organized music’s low life tactics then I am all for it. Hell, mention it in every article if you have to.