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Napster, Google wedding?

p2p news / p2pnet: Since being dug from a grave in which the Big Four (then five) record labels had buried it, Napster has been struggling to achieve the success of its namesake, without coming anywhere near it.

It’s had the labels behind it, forcing it into US teaching institutions. It’s had the lamescream media behind it, trumpeting its every PR effort as thought it was hard news. It’s had one cash injection after another. But none of it has made any difference. And it’s been reported that it’s on the verge of death. Again.

Now, Google is in talks with Napster over an "extensive alliance" that could include an "outright acquisition’," says Reuters, quoting the New York Post, which in turn cites anonymous sources.

"Google has been pushing to align with Napster – rather than build its own online music store – a sign that Google sees subscription [read rental] services, rather than the individual download model that Apple’s iTunes is built on, as the future of digital music, says the New York Post.

A partnership with Google, "would be a positive, but wouldn’t likely generate meaningful subscriber growth given Yahoo’s lower pricing, dominance of the digital music market by Apple Computer and Google’s less-than-impressive traction with its non-search products," says analyst Kit Spring, quoted in Forbes.

And, "we’re surprised Google wouldn’t just develop its own service."

Also See:
verge of deathIs Napster on its death bed?, January 20, 2006
ReutersNapster in talks with Google-NY Post, January 31, 2006
New York PostPLAY FOR NAPSTER, January 31, 2006
ForbesNapster’s Takeover Value Estimated At $3 To $5, January 31, 2006

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One Response to “Napster, Google wedding?”

  1. Reader's Write Says:

    Google denies a New York Post report that the Internet search giant is in talks with Napster.The newspaper reported that Google is considering an extensive alliance with Napster, or perhaps the acquisition of the company, but a Google spokeswoman says, “It’s a rumor. It’s a fabrication. There isn’t any truth in it.”

    Google says in an e-mailed statement that it has “no plans to acquire Napster” or “develop a music store at this time.”

    Google recently introduced a music-search feature that gives Web surfers faster access to music-related information.

    Napster has declined comment.

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