Yahoo, AOL, anti-spam deal
p2p news / p2pnet: AOL and Yahoo have figured out how to make money from Spam.
The two will charge senders to route email directly to users without passing it through garbage filters, both companies say, according to the Chicago Tribune.
"The fees would cost up to 1 cent per e-mail; senders will be guaranteed their messages won’t be filtered and will bear a seal alerting recipients they’re legitimate," it says.
"The deal, announced last week, will ensure that messages certified by Goodmail get through to AOL users’ in-boxes with the links and images enabled," says Online Media Daily. "The program will be phased in over the next six months, and Goodmail will charge marketers a fee. Yahoo also will soon implement a similar program using Goodmail; Microsoft already uses Bonded Sender, a program of Goodmail competitor Return Path, for anti-spam authentication.
"Goodmail told OnlineMedia Daily last week that it could not definitively state how much it would charge per message."
It has Jupiter Research analyst David Daniels saying he thinks a per-e-mail charge will force marketers to winnow their e-mail lists and, "One result will be that customers would get less unwanted e-mail – which they now mistakenly report as spam. Also, when consumers are bombarded with e-mail, they end up over-compensating and deleting messages they would have otherwise read."
"This is going to force marketers to say: ‘Should I really be e-mailing my entire list every week?’ Daniels asserted," adds OnlineMedia Daily.
Also See:
Chicago Tribune – Yahoo, AOL plan e-mail filter-buster, February 6, 2006
Online Media Daily – AOL-Goodmail Deal Jars E-Mail Marketers, February 6, 2006
February 6th, 2006 at 3:27 pm
This sounds like a great idea.
February 6th, 2006 at 5:14 pm
The spammers use their own SMTP engines. They aren’t stupid enough to use big mail servers like yahoo.
This will hurt noone but the legitimate users.
February 7th, 2006 at 5:26 am
“..unwanted e-mail – which they now mistakenly report as spam.”
Ok, when did the definition of spam get changed? Spam IS unwanted or unsolicited email! What the hell is this “mistakently” bulldust?
Oh and i mean the email variety spam of course not the canned spiced meat(allegedly) products of the same name.
February 7th, 2006 at 9:07 am
Actually,
They are talking about INCOMING mail. Doesn’t matter if they use their own SMTP server or not. If the message has the security tag, then they will let it through. Now my question is what do they do when a user has the sender blocked? Will it still go though or will it bounce?