New iTunes-Pepsi contest
p2pnet.net News Feature:- Apple is still cashing in on its cheesy, sleazy Super Bowl iTunes-Pepsi commercial with a picture of Annie Leith – one of the teenaged RIAA sue ‘em all victims – splashed prominently on the iTunes music store page.
Nor, apparently, does it end there.
“Pepsi’s newest ad just passed over on the radio, carrying on the classic sense of humor that has surrounded Pepsi’s Superbowl ads,” says a posting on The Different District here.
Classic or just sick?
Anyway, “A policeman is pulling over a car,” says the item. “The driver of the car starts arguing with the policeman, questioning what he did wrong, whether it was speeding, or a traffic violation. The policeman accuses him of looking like a ‘Kazaa kid.’ He then questions the empty bottles of Pepsi and the iPod sitting in the car. Then the I Fought The Law song comes on, and the announcer announces the Pepsi iTunes giveaway.”
In the meanwhile, the next time you go into your local burp-water outlet and you see people holding Pepsi bottles over their heads, peering intently up at them, here’s why.
It’s all part of the newest iTunes-Pepsi promo called, Can you accurately guess when you’re holding the bottle at an approximately 25 degree angle?
Is that catchy, or what?
“Pepsi has stated they believe they will have to pay for about 1/3 of the 100 million songs it’s giving away,” says petermax on MacMerc.com here. “That means 2/3 of the people that win don’t care about iTunes. So I say, let’s let them have the unlucky caps. They weren’t going to cash them in anyway.
“Your first task is to find a store that has the coveted sugar water. Just look for the yellow caps. Diet Pepsi, Pepsi and Sierra Mist all have them, and some [single] nerds claim select Mountain Dew bottles do as well.”
And then?
Over at Techfocus, Bill Royle spells it out. “It’s easy,” he says. “Tilt the bottle about 25 degrees, and look up at the cap. If you see the word ‘Again,’ put the bottle back and check the next one. Voila – Pepsi, the RIAA and Apple just lost about two bucks in expected revenue.”
Back to petermax at MacMerc.com, “You might find it easiest to practice while not in the store,” he says. “Just buy a few and take them home. Get the knack for the angle, and it isn’t that hard to pull off without looking like a huge tool.”
In the meanwhile, IDC has released “initial analysis pertaining to the ApplePepsi link-up” in which “lucky soft drink consumers are winning free tracks from iTunes Music Store,” says a Macworld.co.uk report here.
“Apple’s move is good in another way, too – it will encourage users to download its cross-platform software, so iTunes will be ‘on the desktops of many more PCs,” it states, going on: “The analysts speculate that if half the 100 million tracks available through the Apple/iTunes promotion are redeemed, ‘it will increase iTunes downloads over 100 percent’.”
And if all else fails, Apple’s iTunes Music Store is now offering iTunes Prepaid Cards which apparently allow users to purchase iTunes music at a retail store and redeem them at the iTunes Music Store, says macnn.com here.
“Redemption requires iTunes 4.0 or later and iTunes Music Store account,” it says. “According to the terms & conditoins, Prepaid Cards cannot be redeemed for cash or used to purchase additional Prepaid Cards or gift certificates. The cards expire two years from the date of issue or two years from the date of last activity on the iTunes account – whichever comes later.”
