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	<title>Comments on: Online file swappers undaunted</title>
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		<title>By: Reader's Write</title>
		<link>http://www.p2pnet.net/story/826/comment-page-1#comment-622</link>
		<dc:creator>Reader's Write</dc:creator>
		<pubDate>Tue, 24 Feb 2004 11:16:41 +0000</pubDate>
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		<description>&gt; &quot;At least two research firms say more than 150 million songs are being downloaded free every month.&quot;

So on the one hand we have the industry side winning this battle with a projected sales rate of 100 million units per annum.

On the other hand, 1.8 billion songs are going out over the p2p networks user to user without the industry needing to be involved in the transaction.

An intelligent and nimble industry would already have the beginnings of the new distribution system in place.  They would understand that some losses would occur during the transition, but the new model would eventually supplant the old, and revenue would once again start to flow.

Unfortunately, this industry fails on both counts, for not only do they demonstrate a stunning lack of intelligence by suing and harassing their customer base, but they remain rooted to dinosaur marketing tactics which have their origins in the days when radio started.

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		<content:encoded><![CDATA[<p>&gt; &#8220;At least two research firms say more than 150 million songs are being downloaded free every month.&#8221;</p>
<p>So on the one hand we have the industry side winning this battle with a projected sales rate of 100 million units per annum.</p>
<p>On the other hand, 1.8 billion songs are going out over the p2p networks user to user without the industry needing to be involved in the transaction.</p>
<p>An intelligent and nimble industry would already have the beginnings of the new distribution system in place.  They would understand that some losses would occur during the transition, but the new model would eventually supplant the old, and revenue would once again start to flow.</p>
<p>Unfortunately, this industry fails on both counts, for not only do they demonstrate a stunning lack of intelligence by suing and harassing their customer base, but they remain rooted to dinosaur marketing tactics which have their origins in the days when radio started.</p>
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