p2p news / p2pnet: US ISP ZingoTel has filed a $1.2 million lawsuit against Canada’s Shaw Communications because, it says, Shaw refused to broadcast a ZingoTel TV spot promoting a competing phone service.

"ZingoTel, headquartered in Fort Lauderdale, Fla., said it arranged in October to pay Shaw’s media buyer, Corus Entertainment, $36,000 to air an advertisement on one of Shaw’s channels," says the Calgary Herald, going on:

"The ad was later vetoed by Shaw chief executive Jim Shaw, according to ZingoTel’s statement of claim. It alleges Corus was informed by e-mail that ‘Shaw will not accept any VoIP advertising business on cable’."

"Basically, they did not allow our commercial to run and then launched a very aggressive ad campaign themselves," ZingoTel spokesman Richard Griffiths is quoted as saying.

There have been similar “squabbles” in the US, says the story.

"Verizon alleges that Comcast, Cablevision and Time Warner Cable rejected Verizon ads in the New Jersey market to prevent consumers from learning of alternative pay-TV providers."

ZingoTel is also seeking damages from Corus, spun off from Shaw in 1999, and has filed a complaint with the Canadian Radio-television and Telecommunications Commission, adds the Calgary Herald.

Also See:
Calgary Herald - Shaw sued by U.S. rival over TV ad, May 22, 2002

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