p2pnet - rss feed: Porn leads the digital way
p2p news / p2pnet: Hollywood doesn’t get it, but the porn industry has figured out digital downloads are the way to go and in fact, Southern California’s multibillion-dollar porn industry may again be showing the major studios how it’s done.
"The simple fact is porn is an early adopter of new media," the Los Angeles Times has Paul Saffo, director of the Institute for the Future in Palo Alto saying.
"If you’re trying to get something established … you’re going to privately and secretly hope and pray that the porn industry likes your medium."
With that in mind, Los Angeles-based Vivid, "will start selling burnable movies May 8 through online movie service CinemaNow," says the story. "Marina del Rey-based CinemaNow last fall launched an adult service that it uses to experiment with features that might eventually become mainstream - such as pay-per-minute movie rentals and the ability to save favorite scenes."
‘Adult’ and mainstream entertainment companies both want to deliver content securely and reliably to devices in a variety of media, and both also want to capitalize on digital delivery methods, "but can’t afford to undercut their retail partners," says the the Los Angeles Times, adding:
"They also fear online piracy, which the music industry partly blames for its lackluster sales.
Meanwhile, CinemaNow Chief Executive Curt Marvis declined to identify the makers of the technology used by the company, which is partly owned by Microsoft Corp, says the Los Angeles Times.
Also See:
Los Angeles Times - Porn Industry Again at the Tech Forefront, April 19, 2006
